More Audio Site articles

Despite growing radio audiences, why would advertisers shun the medium in favour of more measurable and trackable digital avenues?

Interactive smart speaker audio ads lead to a 25% increase in overall brain activity compared to standard audio ads, new research has found.

Radio’s live format creates a genuine feeling of community that can drive positive outcomes, Magic Radio’s presenter Emma B told The Future of Audio.

Audio advertising is increasingly being seen as a credible way for brands to reach gamers, but what is the right way to go about it?

The acquisition will allow for “deep integration” of Podchaser and its proprietary data with Acast.

Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.

Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?

Audio companies must “come together” to stop Big Tech acting as gatekeepers between them and their audiences, Mediatel’s Future of Audio Europe was warned.

Advertisers are beginning to think of podcasts as a separate entity to radio.

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