Nearly a third of people have borrowed money or used their savings to cover the costs of media subscriptions since the beginning of this year, new data from KPMG has revealed.
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Now that contextual advertising is seeing a resurgence, and personalised ads are facing more scrutiny, how do the two approaches compare?
Audio companies must “come together” to stop Big Tech acting as gatekeepers between them and their audiences, Mediatel’s Future of Audio Europe was warned.
Advertisers are beginning to think of podcasts as a separate entity to radio.
Partner content: The directory features hundreds of companies in the audio industry from broadcasters to ad-tech to governance.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Partner content: With Mediatel Events’ Future of Audio Europe fast approaching next week, Mediatel Connected has updated its free whitepaper looking at the audio market.
100% Media 0% Nonsense: Traditional ad-buying models are not fit for purpose, writes the editor.
The partnership is Spotify’s largest European deal to date.
Say It Now, the London voice assistant adtech firm, has partnered with Specsavers to deliver the activation.