From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
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In brief: Yahoo has announced an outdoor integration with DAX, Global’s digital advertising exchange.
Bauer Media Audio has made two promotions within its team working across Europe as it attempts to drive forward its growth in digital audio.
Out-of-home (OOH) advertising revenue for the third quarter of 2022 grew 13% year on year to £306m.
Dentsu expects global ad spend to grow by 3.8% in 2023, a slowdown compared to +8.0% in 2022. Much of that growth will be driven by price inflation.
Podcast listenership is growing fastest amongst 55- 74s and new categories are more than quadrupling their podcast adspend, according to Spotify’s Megaphone Podcast Trends 2022.
Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.
In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.