Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
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The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio – the third new station to be launched by the commercial radio broadcaster in under 12 months.
The new Chris Evans Breakfast Show on Virgin Radio will launch on 21 January 2019 free of ad breaks, thanks to a commercial partnership with Sky.
In his new role Kilby will lead a unified radio sales team, responding to the evolving needs of Bauer’s customers to deliver a more integrated audio sales experience.
Bauer Media is to launch a new national radio brand aimed at 40-59-year olds. Expect: Blondie, Queen, Madonna, Fleetwood Mac.
UK advertising spend has recorded its strongest second quarter and first half since 2014, according to Advertising Association/WARC Expenditure Report data published today. Here, industry bosses weigh in on the findings.
Full report available at: Mediatel Connected > AV > Radio
Rajar’s Q3 report reveals how radio is reaping the benefits of digitisation – here are the key take-outs, with views and analysis from industry experts.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.52 million listeners, followed by KISSTORY, with a new record reach of 2.16 million listeners – a growth of 18.4% year-on-year.