More Audio Site articles

The Media Plan: Business-to-business internet service provider Vorboss has rejected traditional media strategy to drive awareness in a small hard-to-reach audience and low interest category.

In brief: Spotify now boasts 456 million MAUs and 195 million premium subscribers, up 20% and 13% year over year, respectively.

LBC seems to be profiting from a confluence of trends, as well as the BBC’s misfortune.

Digital advertising will not be “immune” from tightening marketing budgets, IAB’s UK chief has warned, after the trade body found the market grew 15% in the first half of 2022.

In brief: Apple Music will now be more expensive than competitors Spotify and Amazon.

The Media Leader is launching a new podcast this week as we continue to develop our publication’s growing audience across different platforms.

Diversity leads at newsbrand publishing giant Reach have launched a ‘D&I Spy’ podcast that aims to tackle unspoken issues around diversity and inclusion in the workplace. 

Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.

Radio has been named Europe’s most trusted medium again in new research by the European Commission.

Amazon, Acast, YouTube, and Global were among the companies featured at the event with key information for advertisers and media-buyers.