Digital audio can be turned on very quickly and brands without ad agencies can benefits audio vendors producing creative in-house.
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Charlie Yeates will move to Bauer Media as director of investment after more than 16 years at MediaCom.
Brands, publishers and advertisers ‘waking up’ to the importance of responsible and ethical media. But what sets this start-up apart?
The vast majority of consumers are annoyed by repetitive ads. Radio listeners tend to highly loyal and should be approached with care by advertisers.
Radio brands have loyal audiences and advertisers must consider how much time is spent listening when running commercial campaigns.
Despite all the negative publicity around Joe Rogan right now, his unique status as a podcaster explains why Spotify would pay $200m.
Exciting things are happening in audio but only one in every £10 spent on radio is digital. Are things about to change, asks the editor.
Lucy Barrett, client director at industry body Radiocentre, has been appointed as the first president of the World Radio Alliance.
Commercial radio took in £718.7m in ad revenue last year – the highest amount in three years.