Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the “next big thing” for advertisers.
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As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.
LBC News will feature seasoned presenters including former Sky News anchor Martin Stanford, ITV News sports correspondent Ian Payne and LBC veterans Jim Diamond and Lisa Aziz.
Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.
The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.
Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding