In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
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Interview: Podcasts have often been compared to radio and music streaming, but Ross Adams has his eye on rapidly-growing influencer marketing budgets.
As long as brands continue to ignore ‘trust’ in their media planning, where is the incentive for this industry to become more trustworthy?
HSBC is trying to “stop people in their tracks” with an array of targeted social media ads that lay out “horrifying and unexpected” facts about economic abuse.
New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: Spotify has expanded its video podcasting capabilities to Anchor creators in 180 global markets.
The Future of Audio Europe: next year’s event will bring together the audio community across the contintent as the audio community comes together to solve global challenges.
Acast has added keyword targeting to its suite of tools so advertisers can target words and phrases at episode level.
Radiocentre is in the High Court today and tomorrow challenging Ofcom’s decision to approve the launch of BBC Sounds’ Radio 1 Dance.