Sonic branding agency amp has seen Mastercard top its annual audio brand rankings in 2020, while last year’s winner, McDonalds, has been knocked out of the top five.
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Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.
In celebration of The Future of Audio, Ray Snoddy looks at how radio has become more than just essential listening during the COVID-19 pandemic.
Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.
The social and economic impact of the COVID-19 pandemic is producing some significant changes in consumer behaviour, new research shows, including notable growth in media consumption.
As the coronavirus pandemic keeps millions of people stuck at home, Global and Bauer have seen a boost in their digital listening figures.
News UK’s Wireless and Bauer Media are launching a new digital audio company for the UK ad market: Octave Audio.
Hugh Fitz Gibbon explains why brands need to develop sound thinking in an audio-first world.