Listening to radio via a digital platform in terms of weekly reach has increased by 10% year on year, with 24.2 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.1 million in Q2 2011).
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Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 3.3% YoY rise in weekly reach in Q2 2012. However, the show slipped below nine million listeners after a -3.0% QoQ decline. Evans picked up Music Radio Personality of the Year at the Sony awards in May.
In what was a poor set of results for London stations, only six stations in our analysis (out of 17) recorded a QoQ increase, while just three stations witnessed an uplift compared with the same period last year.
The latest RAJAR figures for Q2 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011. However, All Radio’s reach is up 0.2% QoQ.
Total Global Radio (UK) heads up the nationals and networks once again, though it recorded a -3.4% YoY decline in reach to 19.3 million. It was up 1.0% QoQ.
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in “my radio”, a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors…
The BBC boosted its overall radio spend by £2 million during the 2011-2012 financial year from £638.1 million previously to £640.1 million.
According to the new Ofcom Communications Market Report, 40% of Britons now own a smartphone, while tablet ownership in the UK has increased from 2% to 11% over the past year.
The BBC has confirmed that it will continue to provide analogue transmissions, with the government yet to decide upon a date for the adoption of digital radio.
Raymond Snoddy says that the latest advertising spend figures are certainly good news for most, but its at the local level where some of the most positive developments are taking place, and not in the area you might expect…Great news from Nielsen – advertising spending is up, up and up on every available medium. Well,… Continue reading Growth in global ad spend is industry’s “crumb of comfort”