Examining the Rajar Q3 results, Andy Haylett, director, Ipsos MediaCT, says what we’re seeing is probably a seasonal dip in radio consumption and is likely to be short-term.
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Nick Grimshaw’s BBC Radio 1 breakfast show drops to 5.6 million listeners – the lowest figure recorded in almost two decades – plus the rest of the radio market news in our Rajar round-up.
BBC’s Five Live Sports Extra and sees huge growth, as Kiss UK takes its weekly reach to more than 5 million.
Online and mobile gain popularity, particularly amongst 15-24 year olds, as digital listening hours increase 14% over the last year.
Brands using radio for advertising get almost eight times the return on investment, according to the first-ever analysis of cross-agency data, conducted by the Radio Advertising Bureau.
The corporation hopes the move will help reach larger audiences of young people, as it plans to broadcast ‘Live Lounge’ performances and events.
Programming changes include a new morning line-up, a new weekend breakfast presenter and brand new weekend programming alongside the station’s live Barclays Premier League commentary.
This week Rajar announced that 91% of the adult UK population tuned in to their selected radio stations in the second quarter of 2013, up by approximately 1.5 million adults on Q2 2012. Here Newsline presents industry reaction on the results, with opinion from Carat UK, ZenithOptimedia, Gekko and adconnection
All the headlines and highlights from Rajar’s Q2 2013 release, including the national stations and networks and the digital, London and breakfast markets.
Total Global Radio UK takes the top spot for weekly reach, according to the latest Rajar results – with Radio 2 in second place and Radio 1 improving its performance after a poor start to the year.