Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver.
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Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 4.2% QoQ rise in weekly reach in Q1 2012.
Capital has retained its position at the top of the London chart after a 4.1% YoY increase in reach (up 0.7 QoQ) to almost 2.3 million listeners, which is its highest figure since 2004.
The latest RAJAR figures for Q1 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011.
Total Global Radio (UK) heads up the nationals and networks once again, though it recorded a -0.6% QoQ and -1.9% YoY decline in reach to 19.3 million, with the Capital brand continuing to perform well for Global.
RAJAR’s Q1 2012 release was particularly positive for Bauer’s Kiss, Absolute Radio and Global Radio’s Capital brand.
Smooth Radio has been nominated for the Marketing Society Awards for Excellence ‘Brand Revitalisation’ award.
Greg Grimmer continues to mix in celebrity circles as he joins a double gold medalist, national radio presenter, the editor of BBC 6 Music and several less-feted advertising folk to discuss radio’s place in today’s media mix.
Steve John Owens, a radio producer, presenter and podcaster, explains why it is clear to see that there is still a future for radio and radio advertising…
talkSPORT has secured the Premier League radio rights outside Europe and will broadcast live match commentary around the world in English, Spanish and Mandarin.