In an average week, digital listening accounts for 503 million hours; DAB has a 71% share of digital listening hours, digital TV 11% and online 18%.
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It’s credible and brand safe – and the evolution of audio tech means that opportunities for brands are exploding as radio continues to grow with the times, writes Simon Kilby.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
As Rajar publishes its first quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
In total, 32 million people now tune in to radio via a digitally enabled receiver – DAB, digital TV or online – each week.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
As Rajar releases its latest figures for the UK radio market, Carat, MC&C and Total Media reflect on the results.
In an average week, digital listening accounts for 474 million hours – with DAB holding a 73% share of digital listening hours, digital TV 11% and online 16%.