More Connected Tv articles

Streaming brands appear to be fighting churn with TV deals, but research suggests they must also focus on deeper loyalty and customer engagement.

The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.

TV has earned trust because its numbers are verified, scrutinised and benchmarked. Social media? Not so much. Google needs to decide where YouTube stands. 

The platform has not renewed its data licence for Q3, but says it continues to maintain a regular dialogue with the JIC.

Disney+ had the highest share of new subscriptions in Q2.

ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.

The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.

There’s a lack of understanding of CTV’s scale and value, even as people are watching more content on screen. This presents a great opportunity for brands.  

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

The data will be available in the UK from September, providing marketers with greater insights into CTV investment.