The French broadcaster is determined that its TF1+ streaming platform will have the scale to compete with Netflix and Disney+. It wants to be the go-to digital destination for French speakers in Europe and Africa.
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Bitmovin’s Jacob Arends argues that foundational models will improve faster than legacy domain-specific models designed for narrow TV-related applications. His company is showcasing its own AI-powered solutions at NAB.
For TF1, it was time to get in front of viewers who head straight to Netflix every night and stay there. More generally, broadcasters are seeking reach, while the global streamers need local content for engagement.
Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.
Tom Morrod at Caretta Research reckons only the largest broadcasters can compete with global streamers for content and still have the money for best-in-class streaming platforms. Hearst Networks EMEA is an example of a mid-sized channel owner that has already prioritised digital partnerships over owned-and-operated.
Pay-TV operators have been discussing how they own the home screen and control the customer experience. It starts with great aggregation and content discovery, but requires important choices about how to get in front of consumers in the first place.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.
With second-screen viewing and spectators gathering in pubs, bars and fan zones, only the brands that can control duplication and connect exposures across environments will win the FIFA World Cup.
Analysis: The willingness of Disney, Warner Bros Discovery and Netflix to bundle with Sky is an acknowledgement of the plateau in the total streaming subscription market, the oversupply of streaming services available to consumers, and the reality that continuing to hike prices is likely to push more consumers to churn. Has The Great Bundling begun?