More Connected Tv articles

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

Capitalising on CTV will enable brands to spread their wings beyond the saturated space of social and democratise the region’s digital ecosystem. 

YouTube’s size makes it irresistible to marketers. This is how brands can play the platform without getting played.

Today’s CTV market demands accountability and outcomes from investment. With Europe still lagging behind the US, transparency is key here.

With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

Overall, content grew by 5% across the top five platforms during February-May.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

A new report from the alliance identifies key challenges and commits to shared goals.

Even as streaming gathers pace, accessibility remains an issue. However, AI has the ability to bridge this gap to make streaming available to more people.