Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.
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Katherine Wen argues that the right pay-TV operating system is critical to growth, as international operators target new customer segments including streaming-first, broadband-only and SVOD-loving consumers.
Ampere Analysis has been crunching the numbers to see if subscription streamer bundling improves lifetime customer value. Bundling with the right partners enables mutual upsells, and a lower churn rate can have a positive overall effect.
The earliest that DTT will be retired is 2034. Given the risks involved, the industry and consumers need clarity over its future. Decisions need to be taken and plans put in place to ensure no-one is left behind.
Pay-TV operators can take super-aggregation to the next level with bundles that include discounts for popular streamers — and that could even mean free apps. Subscriptions management is another value-add.
| Maria Iu
Barb estimates of ad tier households will be updated daily.
The Brazilian media company has conducted research to find what formats consumers are most receptive to.
Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.
The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.
The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.