Content unseen might as well not exist. Discovery must become meaning-driven or audiences will flow to AI assistants, apps and creators, taking loyalty and value with them.
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A study by FreeWheel’s Viewer Experience Lab found that consumers are generally receptive to formats like L-banners and shoppable QR codes, but they should be used sparingly.
From measurement innovations to broadcaster concerns to AI, here’s everything you need to know from the event.
Analysis: Netflix joined Disney and Roku in partnering Amazon DSP as the streaming wars get collaborative on advertising.
FAST channels will debut on Roku’s platforms in October.
| Maria Iu
The content intelligence business now offers insights on 1,850 FAST channels alongside the five major SVOD platforms.
Barb’s foray into YouTube channel analysis has put the industry on the right path and there are further developments we could benefit from.
The shift from subscription models to ad-supported revenue in streaming is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. This has implications for the entire ecosystem.
Could the deal shift the perception that quality content is stuck behind paywalls and open the door to more free services? What does this mean for broadcasters and advertisers?
Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.