CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.
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Out-of-market YouTube creators have the chance to dub their videos into more languages. This could mean extra competition for existing content owners.
A study from Gracenote found that this age group rates chatbot services as superior to streaming and cable user interfaces and programme guides when seeking TV and movies.
One customer of the channel creation software vendor will launch channels this quarter where programme scheduling is being performed by AI.
The national broadcasting service is using the Leyra streaming platform to reach smart TVs initially. The company wanted to minimise the cost of streaming.
Subscriber retention has become a priority for streaming services and the subscriber management vendor has introduced four AI agents to make this easier.
The vendor has introduced automated tools to show game highlights to someone joining a broadcast, and to link fans to ‘shoulder content’.
Martin Tyler at FX Digital explains a new approach to testing that removes the pain associated with device fragmentation and boosts application quality.
The company, which helps manage $8 billion in subscription transactions annually, has launched AI agents focused on subscriber retention, product and offer creation, and customer support.
BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.