More Connected Tv articles

Developments from Barb and IAB will all help the industry solve the challenges of fragmentation and standardisation in CTV as marketers recognise its strength within the digital landscape. 

Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.

The TV sales leader on being honest, always doing your research and her buzzword buzzkill.

The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content.

Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.

The Disney EMEA sales chief on the evolving CTV landscape, diving into the world of programmatic and building relationships in a close-knit industry.

Europe’s TV landscape is evolving rapidly, paving the way for a programmatic marketplace. It’s in every stakeholder’s interest to collaborate on key issues such as standardisation and measurement.  

We need to revert back to the basics of TV campaigns — reaching mass audiences and building brands. Let’s focus on the quality of the content and less on buying mechanisms driven by preference, convenience or even agendas.

Isba has beta-launched Origin without Barb data and is delivering data that doesn’t meet MRC standard. Why is the industry risking more friction and higher costs?

FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers.