There has been a further increase in the overall decline in national newspaper readership, according to the latest figures from the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 4.4% – or 3.2m readers – for the six month period ended March 2000.The largest falls came from the Sunday People (down… Continue reading National Newspaper NRS Round Up – March 2000
Nova, the epitome of fashion and feminism from 1965-75 has been relaunched today by IPC. Aiming to offer an edgier alternative to women’s fashion glossies, the last time its target readers saw the bubble-print masthead -retained for the re-launch- they were probably in nappies and orange terry towelling, if they had even been born.This may… Continue reading First Issue Review: Nova: The Fashion Magazine Reborn?
Digital television is gradually building its presence in the UK, having attracted more than three million customers across the terrestrial, satellite and cable platforms. BSkyB became the first company to roll out a digital TV service commercially when Sky Digital launched in October 1998; digital terrestrial followed in November with the arrival of ONdigital and… Continue reading Feature: Terrestrial Stations Lose Out As Digital Gains Ground
Revenue Total terrestrial television revenue (including GMTV) rose by 9.9% year on year to reach £250.5 million, according to agency estimates. Of this, ITV’s revenue rose 9.3% to £174 million; Channel 4’s grew by 10.8% to £54.3 million and Channel 5 saw revenue rise by 15.5% to reach £17.2 million.Revenue at breakfast franchise GMTV grew… Continue reading TV Market Round-Up – March 2000
Programmes This month was a pretty sparse one for top notch programmes, with BBC1’s Monarch of the Glen proving to be one of the few successful new television series. Viewing figures for the rural drama hovered around the 8 million mark throughout March, with consolidated share of viewing around 30%. The good performance of the… Continue reading TV Viewing Round Up – March 2000
The takeover battle for Border Television, and the resulting control of its television and radio businesses, appears to have been won by Capital Radio, as the two reached a preliminary merger agreement last week. Capital eventually entered the fray after a hostile approach to Border, the last remaining independent ITV company, was made by Scottish… Continue reading Feature: Border/Capital Deal Would Create Radio Group To Rival EMAP On Air
Month On MonthMonthly national newspaper circulation figures for March, released by the ABC this week, show an impressive increase in sales from the Racing Post, which climbed 20% compared to February, and a significant increase by the Financial Times, which saw its circulation base grow by almost 6% compared to last month.The Sunday Business saw… Continue reading National Newspaper ABC Round Up – March 2000
Aura is Eve Pollard’s Parkhill Publications latest offering following the launch of Wedding Day last year. It is to be published monthly and the cover price is £2.50.Aura aims to target ABC1 women with an average age of 40 – the ones who “read Honey, wore loon pants and Biba T-shirts, screamed at The Monkees,… Continue reading First Issue Review: Aura: Jaffa Cake Years
There has been a further increase in the overall decline in national newspaper readership, according to the latest figures released by the National Readership Survey (NRS). A year-on-year analysis shows the whole sector falling 3.1% – or 2.2 million readers – for the six month period ending February 2000.The largest falls came from the Sunday… Continue reading National Newspaper NRS Round Up – February 2000
A quick glance at a selection of current ads will confirm the fact that sport most definitely sells; possibly even more effectively than sex in the case of Premiership football. It is perhaps surprising, then, that there are currently no general sports consumer magazines on the market, with most publishers concentrating on specific sports or… Continue reading Feature: Sports Mags Market To Broaden With New Launches
