Connected TV users are more than twice as likely as their counterparts to ‘cut the cord’ in the next six months, which is expected to grow in the next few years.
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New research released by Experian has identified four distinct types of consumer who are ‘always on’ and more digitally connected than ever before, offering brands deeper insight into what is described as a ‘global phenomenon.’
ABC to check that companies that use browsing history to target customers with specific ads are conducting themselves in a proper manner.
WPP has announced that Kantar, its wholly-owned data investment management business, has acquired a minority stake in SecondSync.
Nick Reid, Managing Director of TubeMogul UK, looks at how agencies must adapt to look at video holistically, just like their consumers do.
Nielsen has released findings, which, for the first time, provide statistical evidence of a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that programme.
Launching at the end of the month, Vodafone’s 4G aims to cover 98% of the UK population by 2015.
AOL hopes to create a cross-screen solution for brands, agencies and publishers, with a deal estimated at $405 million.
Sketches show a Smartwatch that includes a flexible screen made from metal and synthetic materials that wraps around the wrist, with Android-style controls.
Four million mobile gamers play whilst watching TV, according to a new report from comScore that reveals the changing habits of mobile gamers.