New data suggests that ‘snackbar’ ads accounted for 86% of ad impressions across mobile and tablet devices in Q1 2013 – with consumers four times more likely to click on an ad that adapts to screen size.
Showing 3881-3890 of 8,369
More Digital articles
The ‘TV Channel and Network App Users’ research found that 14% of smartphone/tablet users surveyed in 1Q 2013 had recently used a TV-content app, with three quarters satisfied with the experience.
The ‘New Generations and the Future of Radio’ report shows that while more than four in ten use DAB radios, 64% still use AM/FM radios to tune in.
The arrival of the third series of the popular fantasy programme saw Blinkbox revenues reach record highs compared with this time last year.
Published author Simon Pont recently launched his new book, ‘Digital State: How the internet is changing everything’, and exclusively shares his thoughts with Newsline on exactly why the digital state is so important to us all, and what it all means…
According to reports on The Wall Street Journal, Google is revisiting pay TV options – two years on from when the idea was first proposed.
The new technology allows brands to replace traditional CAPTCHA codes with logos and brand messages, with early partners including MasterCard and Unilever.
Another outbreak of trebles all round as the BBC made further progress in reducing the size of its phalanx of senior executives, says Raymond Snoddy. And then, something truly extraordinary happened…
The deal gives the BBC and BT Sport a shared rights deal of the FA Cup from 2014 through to 2018, which will be free to view on both channels.
Smart TVs are failing to impress early adopters as consumers move towards devices that are easier to use such as tablets, smartphones and other connected TVs.