In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
Showing 3921-3930 of 8,369
More Digital articles
Adding to towns including Aldershot, Hitchin and Stevenage, EE aims to cover 98% of the UK population by the end of 2014.
A new report, carried out by Kantar Media and the Publishers Information Bureau, looked at 58 magazines with monitored print and iPad editions, revealing that the number of iPad ad units climbed from 4,824 in 2012 to 5,961 in 2013, compared with print editions that were up just 0.2%.
Channel 4’s video on demand service joins the ranks of BBC iPlayer, ITV Player and YouTube on
Grabyo will enable viewers to legally take a clip of the previous 20 seconds of a show and then share it in real time across multiple platforms, including Facebook and Twitter.
New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.
The Xperia Z Ultra has been named the world’s slimmest smartphone with the largest HD screen, offering enhanced images through its 8 megapixel camera.
Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.