The latest Screen Life study has revealed some key differences between watching TV live and on demand, and between different types of VOD.
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The unique comedy pilots include The Cariad Show, Nick Helm’s Heavy Entertainment, Going Native and Fuzzbox and will launch later this year.
BrandPoint will offer online video the ‘same accountability as TV’ by proving that a target audience was reached, allowing for advertisers to select age and gender targets across a number of video formats.
It’s been hit and miss, but an increasing number of newsbrands are introducing paywalls to access their digital content – but what if the consumer was given the option to pay what they wanted? It’s not madness says GfK’s Colin Strong – and the evidence from other digital businesses suggest it’s worth a closer look…
YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills – the online video giant is needlessly butting into their territory and we should expect a backlash.
The average Brit claims to record just under nine hours of TV and spends around six hours watching programmes on demand, according to the first YouView census into national television habits for 2013.
300,000 people downloaded the app after the return of Channel 4’s live programme last weekend.
In his latest Mobile Fix, addictive! founder Simon Andrews talks mobile spend, his favourite winners (and losers) from Cannes, the development of newTV and online privacy.
Adding to towns including Aldershot, Hitchin and Stevenage, EE aims to cover 98% of the UK population by the end of 2014.
A new report, carried out by Kantar Media and the Publishers Information Bureau, looked at 58 magazines with monitored print and iPad editions, revealing that the number of iPad ad units climbed from 4,824 in 2012 to 5,961 in 2013, compared with print editions that were up just 0.2%.