AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…
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TalkTalk added 160,000 TV customers in Q2, taking its total TV customer base to just under 400,000.
Display Internet advertising grew significantly, while decreases in print advertising continued as both spending in magazines and newspapers declined across the period.
When measuring the audience we often don’t talk about the number of ratings a TV ad got, or the number of readers of the 1/4 page ad on page 17. We measure the association; the viewers or listeners of the programs surrounding them or the circulation of the paper, says Primesight’s Mungo Knott, as he explains why advertising is always the bride, and never the bridesmaid…
Freesat has added 145,000 homes in the last 12 months and is expected to outpace pay TV rivals such as Sky and Virgin Media in the same period.
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…
Simon Pont recently launched his new book ‘Digital State: How the internet is changing everything‘, and Newsline regular Greg Grimmer has contributed. So what exactly does he say the Digital State is?
One in five US Netflix subscribers has cancelled their pay TV subscription – raising questions about cord-cutting, which seems to be high among Netflix subscribers.
New data suggests that ‘snackbar’ ads accounted for 86% of ad impressions across mobile and tablet devices in Q1 2013 – with consumers four times more likely to click on an ad that adapts to screen size.
The ‘TV Channel and Network App Users’ research found that 14% of smartphone/tablet users surveyed in 1Q 2013 had recently used a TV-content app, with three quarters satisfied with the experience.