As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…
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Facebook to adopt and test out Twitter’s staple search method, the hashtag.
Lloyd Embley, editor of the Mirror titles, and Benedict Brogan, the Daily Telegraph’s deputy editor, were interviewed in front of a packed audience at ISBA’s 2013 conference on Wednesday to discuss the evolving business models of newsbrands in a digital age.
After the frenzy of activity that comes with every festive period, January saw the UK’s online population settle back into a normal routine, with the overall number of users falling slightly.
The BBC catch-up service will be available for Windows mobile devices to download, after it was last week revealed that over 44 million people access iPlayer via smartphone.
InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.
Every marketer has their own challenges, but when it comes to digital, much of the pain is shared. Whatever the sector, whatever the brand, some issues are common to a wide range of companies. Now, after extensive research, Stuart Byrne, Head of Digital for Ebiquity UK, explains how they can be targeted and overcome.
New global research reveals serious concerns for consumers using third-party and free apps, with just a third comfortable sharing personal information.
The Hollywood Reporter has revealed that ratings company Nielsen is to roll out a new system to measure broadband, Xbox and, eventually, iPads – redefining the definition of TV.
The latest ABC digital figures show strong growth across the entire national newspaper market for January 2012, with The Independent online seeing the strongest growth, up 25.1% on the previous month – but the Mail Online still leads.