The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
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Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
The UK content on-demand market is almost at saturation point and is at risk of reaching its audience growth potential, reports YouGov – forcing digital content providers to make the most out of the existing current user base rather than expanding into new audiences.
As media companies struggle to generate online revenues it is likely that within three years 90% of online newsbrand content will be behind paywalls, a new pricing report from Simon-Kucher & Partners says.
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
‘Click-through’ doesn’t mean anything today says Darren Hamer, MD of Sticky. It doesn’t generate any revenue and without context there’s no way of knowing its impact on brand equity. So now it’s time for the truth – and visual performance studies will help achieve it.
Two-timing the TV has been going on for years – from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However, instead of brands seeing these as a threat, they should be using dual screening as an opportunity to get people talking about them, says Starcom MediaVest’s Steve Smith.
Twitter is now emerging as the primary curator of – and gateway into – the internet, and will potentially supplant Facebook argues Richard Marks, Director of Research The Media.