The latest State of VOD US trend report by Rentrak reveals that the total time spent viewing free on-demand television in 2012 increased by over 40%, with number of programmes watched and HD viewing also seeing significant growth.
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Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.
Though multi-tasking in front of the TV is common, viewers are not widely using applications designed by broadcasters to accompany television programmes, finds latest NPD study.
Guardian Media & News and Faber and Faber will be joining forces to offer a unique publishing opportunity built upon “independence, innovation and quality” in a bid to supplement decreasing ad revenues that print is struggling to sustain.
New research shows that most of the biggest print publications in the UK are missing out on their slice of the estimated £526 million annual spend on mobile advertising by not offering digital sites which render effectively on tablets and smartphones.
The UK content on-demand market is almost at saturation point and is at risk of reaching its audience growth potential, reports YouGov – forcing digital content providers to make the most out of the existing current user base rather than expanding into new audiences.
As media companies struggle to generate online revenues it is likely that within three years 90% of online newsbrand content will be behind paywalls, a new pricing report from Simon-Kucher & Partners says.
Mindshare UK set to reposition its press department to publishing to keep pace with a rapidly evolving multi-platform market.
‘Click-through’ doesn’t mean anything today says Darren Hamer, MD of Sticky. It doesn’t generate any revenue and without context there’s no way of knowing its impact on brand equity. So now it’s time for the truth – and visual performance studies will help achieve it.