The new partnership between Vizrt and Zeebox will allow real-time audience participation of live TV shows, from voting to taking part in polls, creating a deeper audience engagement for broadcasters.
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Decipher’s Nigel Walley is a massive Twitter fan and counts himself as a ‘super-user’. He is also a massive fan of broadcast TV and likes the story the two are somehow mutually beneficial – but now feels it is a myth that has spun out of control. There is no data, he says, to back up the wild claims flying around and, if anything, the data disproves them…
Inky fingers, immunity to ads and a near religious use of Twitter: yesterday saw MediaTel and Channel 4 host the third annual Youth, Media & Technology event where a panel of five brutally honest teenagers entertained, informed and made the packed audience laugh endlessly. Find out what they had to say…
Facebook has announced a new launcher application for Android devices which will take over the user’s phone home screen to provide a Facebook-centric experience – and opens up new possibilities for mobile advertising.
Facebook rolls out new ad centre just weeks after Twitter, aiming to make it easier for advertisers to track campaigns and to measure returns on investment.
Freeview reaches 11 million UK homes as it announces change to HD channel line-up.
With the recent news that UK internet users make over a billion visits to video sites each month – a whopping 323 million hours last month alone – James Murray, Digital Insights Manager at Experian Marketing Services, explains how brands can benefit from the rise of online video.
Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
According to data recently released by digital measurement company Nielsen, the UK’s online audience is at its lowest level for almost a year.
Despite harsh weather sweeping across the country people turned away from the Internet following the post-Christmas slump.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.