Consumers are now spending more time with online media than they are with traditional forms of media according to a new report from GlobalWebIndex – with global digital usage now accounting for 57% of daily media time.
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According to data recently released by digital measurement company Nielsen, the UK’s online audience is at its lowest level for almost a year.
Despite harsh weather sweeping across the country people turned away from the Internet following the post-Christmas slump.
With approximately 323 million hours spent accessing online video content each month, the UK population is spending an increasingly large amount of time on the web, with YouTube responsible for the majority of video requests.
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.
Music on-demand platform to become video on-demand – offering original content that would put Spotify in direct competition with Netflix and LoveFilm.
ComScore’s latest report gives insight into the European digital audience and reveals that Brits are more engaged than any other European country.
Trevor Beattie, advertising’s self-licensed controversialist, has proclaimed the death of the 30-second ad – and asserted that in future ads should be no longer than five seconds. Aside from the fact that short-form ‘blipverts’ already exist, he is right that the long-form ad is an anachronism and a bore says Dominic Mills.
The latest ABC digital figures, released today, show a few dips amongst some more moderate levels of growth for newspaper websites in February.
NOW TV service will cost £9.99 and there will be no contract, set-up costs or installation, giving customers unlimited, 24-hour access to all six Sky Sports channels.
As Campaign release the annual top 100 agency rankings, Dominic Mills, a past editor of the magazine, remembers once having a livid agency boss scream into his ear that judging performance based on billings was nonsense. These days, Mills is inclined to agree and argues that in the current ecosystem, a good creative or media agency is about much more than ads or media spend…