The content marketing industry is rapidly evolving with the onset of digital says Clare Hill, managing director of the CMA. From near field communications and ‘slowmercials’, to augmented reality and QR codes, technology is driving unique consumer engagements. So which brands have them working best?
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13 minutes of every hour online is spent on social networking sites and forums in the UK, and an increasing amount of time is being spent on devices during prime time television periods.
The new BBC iPlayer performance pack reveals the tablet to be the second most popular medium in which people request to watch iPlayer on, hitting over 40 million content requests in March alone.
Though PCs and laptops continue to dominate the home, the increasing need for on-the-go access means that smartphones are becoming the more popular device to access the internet from, and are expected to overtake the traditional PC by the end of 2013.
Over 50% of the population now has a smartphone. Digital ad revenue is over £5.5 billion and more than £500 million of that is on mobile. Facebook has 15 million mobile users every day, and 50% of all internet sessions on mobile are on Facebook or from Facebook links. These are big numbers. So what’s everyone waiting for?, asks Addictive! founder Simon Andrews. It’s time to experiment and start learning.
“It’s like porn: hard to describe but you know it when you see it,” said Cameron Yuill, founder and CEO of AdGent Digital, when asked what makes a good video advert. And Yuill is certain that it won’t be long until all online advertising is video, and even has a name for this prediction – ‘Cam’s Law’. Newsline caught up with him to discuss the implications for brands and advertisers.
Twitter’s new music service will measure Twitter activity and engagement and then recommend tracks based on who people follow on the social network.
The latest State of VOD US trend report by Rentrak reveals that the total time spent viewing free on-demand television in 2012 increased by over 40%, with number of programmes watched and HD viewing also seeing significant growth.
Simon Fox, chief executive of Trinity Mirror has said that his publishing group will not place any of its content behind a paywall, choosing instead to expand the reach and quality of his publications, as Lord Rothermere, chairman of DMGT, has said that the MailOnline will also remain free, but the media wing of his business is experimenting with ‘freemium’ models with the launch of Daily Mail Plus.
The Guardian has today launched a new digital platform that will allow readers to contribute to live news and other content in a bid to build upon its “open journalism” publishing drive.