In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
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The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
In what has been described as a ‘landmark move’ for the company, Bauer media will next week launch two new digital radio stations – KissFresh and Kisstory.
After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.
At the first ever Video Upfronts Marketplace last week, Newsline interviewed popular fashion and beauty vlogger Lily Melrose along with Dominic Smales, managing director of Gleam digital, on the rise of vlogging and the opportunities for brands and advertisers.
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets – losing 2 million UK users in the last 6 months.
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of ‘social talent’, where non-celebs are reaching serious online stardom – and presenting brands with a whole new level of audience engagement.
Thursday played host to MediaTel’s very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
The latest ABC digital figures for March 2013 show a general decline for most newsbrands, with the Independent the only platform to see any positive growth – though only very slight.