More Digital articles

Nielsen and Twitter have announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Under this agreement, Nielsen and Twitter will deliver a syndicated-standard metric around the reach of the TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.

TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.

It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.

EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.

With digital and data in the driving seat, it’s talent and creativity we need to harness the potential, says Dean Wilson. And media needs to learn how to roll with the punches and abandon “this is how we do it” for “this is what we need to do”.

Designers and researchers at MBA Online have produced a thought-provoking infographic highlighting the astonishing rise of Android.

UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.

Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers’ attention. Darren Hamer investigates.

How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we’re not bad at maths; we’re just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign…

The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”