The digital ecosystem is becoming increasingly complex, as brands split their video budgets between online, mobile and connected TVs. So what’s the optimum mix? Rhys McLachlan, Director of Corporate and Business Development at Videology investigates.
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American Express card holders can now sync their cards and tweet special #hashtags to buy gift cards and products from Amazon, Sony, Urban Zen and Xbox 360.
Ofcom to take action after revelation that over 2 million homes could be affected by the introduction of 4G, leaving some without TV services completely.
Freesat has announced that YouTube will be available as a part of its premium service alongside the 180 other channels that are already available, including BBC iPlayer and ITV Player.
The thing that killed HMV was the fact the ‘new’ players just kept improving their businesses – investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.
The enormous potential of next-generation in-car audio systems, networked home audio systems, smart TVs and tablets, combined with faster Internet and 4G networks, will catapult consumer take-up of digital music services to even greater heights, confirms a new report published today by recording industry trade body the BPI.
The parallels between religion and social networking are striking and now, instead of praying to the void, you type into it. By James Whitmore, MD at Postar
New m-commerce platform hits critical mass, giving brands access to 15 million opted-in consumers across its three shareholders’ customer bases.
As 2012 came to a close, the UK’s total online audience saw its numbers dwindle slightly, down 244,000 users month on month.
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.