37% of global mobile media users follow the English Premier League, and it’s even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
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Jeremy Toeman, CEO of dijit, provided delegates at the 2012 ASI European TV Symposium in Prague, with an entertaining and opinionated series of challenges and bets around TV viewing and particularly social and curation.
“We want to ask for your help and ask you how we can partner. We are eagerly awaiting ideas and will bring our data to the party.”
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week’s mobile news.
Starcom MediaVest’s head of thought leadership, Steve Smith, outlines the opportunities presented by Smart TVs.
The Future Foundation’s Richard Nicholls on highlights from Future Foundation’s 2012 wave of kids research from their nVision service.
Will Youngman, digital consultant at GfK, says that the amount of information available to us about what we buy means that the consumer journey is far more circular and frequently doesn’t involve any brand-to-consumer interaction at all.
The closing Q&A session on the first morning of the 2012 ASI European TV Symposium in Prague
suggested there was a fair degree of cynicism about a profitable relationship existing between social media and TV.
Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.