The nominations deadline for MediaTel’s very first Connected Consumer Awards is fast approaching, with only six working days left for entrants to put themselves forwards.
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Speaking at Wednesday’s annual PPA conference in London, leading editors, past and present, of some of the UK’s best known magazines say print is still a core part of the publishing business.
In his latest article, Aegis’ Jim Marshall talks about the five communication functions of advertising, what it is about Twitter that he finds underwhelming, and why the Pope couldn’t quite dismiss that finger lickin’ good ad proposal from KFC.
Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.
As today’s websites become more sophisticated and as more consumers interact with brands on web pages to an ever greater degree, the need for marketers and senior members of a business’s management team to understand consumer behaviour in the digital space has never been more pronounced, explains Turn’s managing director, Pierre Naggar.
There are unavoidable failings of execution when it comes to mobile advertising – from bad links to bad optimisation – and in this ‘year of the mobile’, brands must think beyond the desktop past of digital advertising if they’re going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media’s Sam Pattison.
In his latest Mobile Fix, Simon Andrews, founder of Addictive! talks about the importance of advertising across multiple platforms, how brands and publishers are embracing social, and the challenges that face agencies when it comes to newsroom models.
The UK’s online population weighed in at 42.4 million users for the month of March, according to data released by online measurement company Nielsen.
In what has been described as a ‘landmark move’ for the company, Bauer media will next week launch two new digital radio stations – KissFresh and Kisstory.
After reporting a strong financial year – surpassing revenue of £5.3 million with a fivefold increase in weekly on-demand downloads – Sky will be creating 550 new jobs to match the corporation’s rapid growth.