Julie MacManus of MediaTel reports from the MRG conference in Monte Carlo.
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Claire Spencer, Insights Director, UM London, looks at the ways to exploit the growing trend of multi-screen viewing.
Confused.com have produced an infographic that pulls together various data regarding consumer’s second screen habits.The graph highlights that people are more likely to second screen in the US than in the UK – 86% of American tablet owners use their device while watching TV, compared to 78% in the UK. US owners of smartphones also… Continue reading Infographic: Rise of the Second Screen
37% of global mobile media users follow the English Premier League, and it’s even more popular in South Africa and some of the Arab states, than in the UK, according to new research.
