UK advertising is set to grow between 3% and 4% this year and next – with TV for 2013 described as optimistic, forecasting 2% growth, while Print’s outlook has deteriorated.
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Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers’ attention. Darren Hamer investigates.
| GfK
How can you turn 1 million into 32 million? How can 6 plus 17 equal 87? No, we’re not bad at maths; we’re just demonstrating the magic multiplier effect of brilliant content on your brand’s Facebook page, then integrating that with a TV campaign…
The results of a new study suggest that brands should invest in online video as it “maps engagement, sharing and purchase behaviours.”
ZenithOptimedia has downgraded its 2013 overall market growth prediction to 2.5%, after revising down every medium except cinema.
The Daily had only secured around 100,000 subscribers during its 21 months in existence – losing around $30 million a year.
At the recent Newsworks tablet debate ‘What Next For Tablets?’ much discussion centred on whether the tablet should be treated differently as a separate channel or as part of total newspaper sales…
Must see TV is now must Tweet TV, so says Dan Biddle, head of broadcast partnerships at Twitter, at yesterday’s Future of TV Advertising conference in London.
The onset of winter saw the UK’s online population jump up to its highest level since UKOM began reporting in January 2010.
Connected, empowered and increasingly ‘flattered’ customers sit at the control panel of a remarkable spider’s web of influence and information. And nothing at all will ever be the same.