TalkTalk’s commercial director describes the move as a “Freeview assault” as the company sets its sights on “value-seeking” customers.
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Placing the Sun online behind a paywall is an all-or-nothing bet by News International, so you can be certain the company will be throwing a considerable amount of promotional cash at the platform to lure in and maintain readers says Dominic Mills. However, it’s the newsbrand’s competitors who have the most to get excited about – and whoever the first port of call for Sun readers is, the one thing they won’t be doing is putting up a paywall…
With so much news coming out of Google I/O, it’s inevitable some of the announcements won’t get the attention they deserve, so this week Simon Andrews takes a look at the lesser discussed, yet hugely interesting developments.
New study from Kantar Media finds that 23% of all UK households have access to a TV, computer, smartphone and tablet, with tablets responsible for large quantities of in-home activity.
Netflix accounts for over 32% of all US prime-time content streaming, finds new report, with more than 20% of all traffic on fixed networks generated by smartphones or tablets.
For $9.99 per month, US Google Play subscribers will have access to millions of songs provided by music companies Sony, Universal and Warner.
According to the latest RAJAR findings, listening to radio via a digital platform has increased by 11% year on year, with 26 million people now tuning in to radio via a digitally enabled receiver – a yearly increase of three million.
BBC to launch iPlayer app on all Windows Phone 8 devices, as iPlayer smartphone requests continue to rise.
Agency teams that work in silos across their respective channels are out of touch with the way today’s consumers operate as shoppers increasingly look for tailored, personalised interactions from brands. So what needs to change? Colin Grieves from Experian’s Alchemy Social takes a look…
Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be? The Future Foundation’s Karen Canty investigates.