More Digital articles

ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.

Last week’s MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile – and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.

A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives ‘strong’ emotional responses that are linked to purchase intent.

Simon Andrews, founder of Addictive! this week talks about how mobile devices are being utilised across the globe and why brands should be embracing digital out-of-home advertising.

The nominations deadline for MediaTel’s very first Connected Consumer Awards is fast approaching, with only six working days left for entrants to put themselves forwards.

Speaking at Wednesday’s annual PPA conference in London, leading editors, past and present, of some of the UK’s best known magazines say print is still a core part of the publishing business.

In his latest article, Aegis’ Jim Marshall talks about the five communication functions of advertising, what it is about Twitter that he finds underwhelming, and why the Pope couldn’t quite dismiss that finger lickin’ good ad proposal from KFC.

Facebook is set to launch video advertising in its newsfeed in a bid to create new revenue streams and match the rapid growth that online advertising is seeing across the globe.

As today’s websites become more sophisticated and as more consumers interact with brands on web pages to an ever greater degree, the need for marketers and senior members of a business’s management team to understand consumer behaviour in the digital space has never been more pronounced, explains Turn’s managing director, Pierre Naggar.

There are unavoidable failings of execution when it comes to mobile advertising – from bad links to bad optimisation – and in this ‘year of the mobile’, brands must think beyond the desktop past of digital advertising if they’re going to be successful. Campaigns need to be relevant and responsive to devices while respecting the consumer, and this can pose a real challenge for brands and publishers, explains Vibrant Media’s Sam Pattison.