Patricia Kill of Trish Kill Consulting, gives her perspective on the recent MediaTel Electronic Trading Debate.
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Presentations on Olympic viewing opened the 2012 ASI European TV Symposium in Prague but all the significant rises in audiences across many platforms just accentuated the calls for platform focused, consistent industry measurement.
Apple was ordered to pay US$368 million following a US patent dispute over its Facetime video calling service.
Brightoll has released its second annual study on the UK video advertising market, gathering insight from more than 100 UK advertising executives at top agencies to highlight the rapid adoption of video in the UK.
Google has dropped to its lowest percentage market share of UK search in five years.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that those advertising 4G networks and handsets have the benefit of foresight on their side…
Apple have revealed that they have sold three million iPads in the first three days after launch.
Despite his reputation as a pioneer of social media campaigning, President Barack Obama may be influencing fewer voters through 21st century technology than his Republican rival Mitt Romney, according to new research undertaken by Mindshare.
Greg Grimmer: LinkedIn has always been discussed in quite derogatory terms by the agency world.
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?