Some of us may feel like Miles Bennell, screaming at strangers that someone’s after us. But it doesn’t have to be this way. It’s time to redefine what and who the ad industry is.
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Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.
Trade body research in the past decade shows that no medium is an island and we work better together. Denise Turner reflects on a changing of the guard and insight lessons from these 10 years.
Wolfson joins in the newly created role of international president to oversee Captify’s commercial business outside North America.
| Maria Iu
GroupM had forecast the $1tn mark to be reached in 2025.
Analysis: Snapchat will look to help advertisers better measure their return on spend, with its first-party tools or by providing information for advertisers’ media mix modelling or multi-touch attribution reports.