Netflix is taking its advertising game to new heights with a new partnership with Google that transforms the series “Emily in Paris” into a shoppable fashion extravaganza
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A YouGov survey has revealed the worst popularity ratings for X (formerly Twitter) in the two years since Musk first declared his interest in taking over the platform.
Talent is the most important currency our industry has to offer and the talent showcased in The Future 100 Club reflects what is brilliant about our people, writes the initiative’s first ambassador.
| Jon Mew
GARM’s closure raised many concerns. But this is the time to double down on cross-industry collaboration, engage with trade bodies’ crucial work and use your company’s voice to make advertising better.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
| Maria Iu
The 20 judges will evaluate nominees based on The Media Leader’s four principles: disruption, innovation, courage and excellence.
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
Jack Benjamin and Omar Oakes discuss major stories, including the verdict in Google’s US antitrust case and how social media companies have been implicated in the spread of far-right violence across the UK.
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.
Analysis: Google was found to be a monopolist. What does it mean for the future of search?