Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
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Halliday will become the UK group’s first programmatic director.
Adjusted revenue of €195.1m was driven by double-digit growth across all three business segments.
However, CEO Dame Carolyn McCall has warned of job losses.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
Adspend growth forecasts have been upgraded for 2024 and 2025.
In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.