Caroline Foster Kenny, chief client officer, global, MEC, looks at how brands will have to deal with a new level of consumer engagement when the market has returned to its pre-downturn level.
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Twitter is set to launch a new tool that will allow third parties to use its functionality and content.
CAP, the Committee of Advertising Practice, has launched a new self-regulatory code for non-broadcast media – including paid-for digital advertising such as display and PPC search marketing – coming into force on 1 September.
Around 25% of all US TV households have a television connected to the internet, according to a new report from Leichtman Research Group.
Muhammad Karim, senior brand manager from Mars, gave his own clear perspective on how to get the most from social media at today’s Social Media World Forum.
Speakers at today’s Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.