Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
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News Corporation executive claims paywalls and free models can “co-exist”.
Microsoft is set to launch its UK video on demand service tomorrow with content including Skins, Faking it and Waterloo Road.
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
Google is trialling a new television search service, letting users find TV shows and online videos, and personalise a lineup of their favourites.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.