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The next generation of video games consoles will sell 47 million units between their expected launch in late 2005 and the end of 2010, according to a new executive briefing from Informa Media. The European Games Consoles To 2010 report predicts that Sony’s PlayStation brand will again be the winner, with the PS3 expected to… Continue reading Online Gaming Will Be Key In Next Generation Consoles

The UK has entered the top ten global ranking for DSL broadband penetration, having notched up 1.8 million subscribers to DSL services by the end of 2003. This makes Britain the tenth biggest market for broadband connections via telephones in the world, according to data from analysts Point Topic. Across the world almost 28 million… Continue reading UK Enters The Global Top Ten For DSL Broadband

Growth in paid search engine marketing in the US will slow to 22.5% this year, compared to 123% during 2003, according to a new report from eMarketer. The e-business research portal has predicted that revenues will surpass $2.5 billion during 2004, but the triple-digit growth of last year will fall considerably. Last year revenues across… Continue reading US Search Engine Marketing Growth To Slow In 2004

Online advertising in the US hit $7.2 billion in 2003, after a record 38% rise in the fourth quarter, according figures just published by the Internet Advertising Bureau (IAB). The full year figure represents a 20% growth rate over 2002 and Q4’s $2.2 billion spend breaks the previous record of £2.12 billion set in Q4… Continue reading US Online Advertising Spend Hits $7.2bn In 2003

The UK’s Internet Advertising Bureau (IAB) is now predicting that online’s share of total advertising will reach 4% by autumn 2007. This revised target comes after the original 2% goal set for autumn 2004 was surpassed twelve months early. The UK’s online advertising market is already twice the size of cinema and half the size… Continue reading Online Revenues To Surpass Radio By 2007, Says IAB

Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research. The majority (86%) of Europe’s online population uses the internet to research products prior to purchase, but less than half of them (42%) stay online to make a transaction. Forrester concludes that the influence… Continue reading Online Research Drives Offline Sales, Find Forrester

Almost five million UK homes will have subscribed to a high-speed broadband internet service by the end of this year, according to the latest study from Continental Research. The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago… Continue reading Broadband Remains Strong As Net Penetration Stalls

UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative

BT Group intends to make high-speed broadband internet services available to 90% of the UK population by the summer, as part of its plan to achieve total coverage by 2005. Pierre Danon, chief executive of BT Retail, says the telecoms giant will have invested £22 million by next year in setting up public private partnerships… Continue reading BT Aims For Total UK Broadband Coverage By 2005

Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues