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Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market

Research group, Strategy Analytics, expects the number of European households with broadband internet to reach 41% by 2008, according to eMarketer. By the end of this year, broadband uptake in Europe is expected to reach 20% (33.5 million) of all households, with strong broadband markets such as Sweden, Switzerland and Belgium helping to spur growth… Continue reading Broadband To Reach 41% Of European Households By 2008

More than half (56%) of US internet users say they are likely to switch to a high-speed connection within the next six months, with there being an equal split between people choosing cable and DSL, says Ipsos-Insight. The study conducted by the global market research firm, also reveals that one in four US households with… Continue reading Battle For Broadband Customers Hotting Up

Online advertising spending in the US hit $2.3 billion this quarter, growing at six time the rate of the overall US advertising economy, says a new report from PriceWaterhouseCoopers and the Interactive Advertising Bureau (IAB). During quarter one 2004, online emerged as the fastest growing segment of the US advertising industry, setting a new record.… Continue reading Internet Emerges As Top Ad Medium

As Google and Yahoo! enter in to the local search advertising market, a new report from eMarketer warns local newspapers and yellow pages this is very bad news. Last year in the US, $22 billion was spent on local advertising by small and medium businesses, a much bigger prize for Google and Yahoo! when compared… Continue reading Google And Yahoo! Threaten Local Advertisers

Broadband penetration in the US continued to grow during March and is expected to reach 50% of US internet users by July 2004, says telecoms giant, Comcast. In March, broadband grew by nearly 1%, with 46% of all internet users now opting for a high-speed connection, up from 45.15% in February this year. In March,… Continue reading US Broadband Penetration To Reach 50% By July

Broadband saves UK workers more than 90 minutes a day according to research carried out by communications company, NTL. UK businesses that upgraded from slow and unreliable dial-up internet connections to broadband access were recovering an extra day a week, which adds up to a mammoth 52 days a year, says the report. The majority… Continue reading Broadband Businesses Save Time And Money

Britain will top the league of broadband-enabled G7 nations by the end of the year, according to the latest research from the Organisation for Economic Co-operation and Development. The report, entitled The Development of Broadband Access in Rural and Remote Areas, examined the availability of high-speed access across the G7 countries both now and according… Continue reading Britain On Track To Lead Broadband Nations

Video on demand (VOD) over DSL is beginning to look like a realistic option, says broadband analysts Point Topic, who is expecting subscriber figures to reach over one million by this time next year. Point Topic estimates that as of this month there were at least 230,000 DSL subscribers worldwide with VOD, but as many… Continue reading VOD Over DSL To Reach 1m Subscribers By 2005

Local US websites, operated by newspapers and TV stations, are expected to bring in revenues of more than $1 billion this year; a huge chunk of the total local advertiser spend which reached $2.1 billion last year says Borrell Associates. The What Local Websites Earn report says, these sites generate 10 to 20 times the… Continue reading Revenue At Local US Websites Set To Grow