More Digital articles

The Online Publishers Association and comScore Networks says US online content spending hit a massive $1.56 billion in 2003, up by nearly 19% on the previous year, according to a report from Reuters. The huge increase in spending on monthly, annual or one off subscription payements were fuelled by the growing two top categories; personals/dating… Continue reading US Online Content Spending Up By 19%

A report from the Online Publishers Association reveals that in the US, 18 to 34 year olds are more frequent and active internet users than any other age group. The report, compiled in conjunction with comScore Networks, shows that 72% of 18 to 34 year olds are online, this is higher than any other group.… Continue reading 18 To 34 Year Olds Spending Most Time Online

By 2008, 22 million teenagers are expected to be using the internet says a new report from Jupiter Research. The report says that 17% of online teenagers spend eight hours or more on the internet a week, describing them as highly active online ‘influencers’. Girls make up 53% of the influencers by shopping and chatting… Continue reading On-line Teenagers Are ‘Influencers’ Says Jupiter

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

Voice-over-internet telephony (VoIP) is expected to reach over 13 million US broadband households and small businesses by 2008, says a new report from IT consultants Analysys. By the end of this year, only 1 million US homes and 100,000 small businesses are forecast to be using VoIP but this will grow by 17% and 23%… Continue reading VoIP To Reach Over 13 Million US Broadband Subscribers

Nearly 70 million Americans access the internet using a high-speed connection according to a new report from the Pew Internet & American Life project. As of February 2004, 34% of the total US adult population, accounting for 55% of adult internet users in the US, had access to broadband at home. Cable currently has the… Continue reading 55% Of US Internet Users Are Using Broadband

Broadband internet is expected to continue growing in the US during 2004 with 8.5 million homes forecast to switch to a high speed connection says Strategy Analytics. The report, Broadband In The US: Service Provider Strategies In A Changing Market says that cable modem will account for 5.2 million of the new subscribers, while 2.9… Continue reading US Broadband Uptake Continues To Grow In 2004

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

By 2007, nearly 500 million people worldwide will be using broadband to access the internet, according to a new report from the researchers at eMarketer. The Broadband Worldwide 2004: Subscriber Update report says that for every one of the 250 million expected broadband subscriptions (see Global Broadband Subscribers To Hit 250 Million By 2007) there… Continue reading 500 Million Broadband Users Expected By 2007

Nearly 75% of people in the US now have internet access at home, up from 66% last year says a new report from Nielsen//NetRatings. The report Global Standard For Internet Audience Measurement And Analysis shows that three out of four (204.3 million) people, aged two and over in the US have home web access. Kenneth… Continue reading Three Out Of Four American’s Have Home Web Access