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A new report from Forrester Research suggests that broadband is the force behind a new wave of technology adoption and online activity. According to the Benchmark 2004 Data Overview: Consumer Technolographics report, the 23.1 million broadband households in North America are more likely than dial-up homes to use the internet for researching products, shopping, banking… Continue reading Broadband Energises The Internet

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records

In a new report, Point Topic estimates that spending from businesses on broadband value added services (BVAS) helped push the worldwide broadband market through the $50 billion barrier early this year. The report, Broadband Money-Makers Service, says that value-added services, which include both broadband applications and the platforms which enable the applications to work, have… Continue reading Extra Broadband Services Help Push Market to $50bn

PricewaterhouseCoopers (PWC) has predicted that faster broadband connection is set to fuel growth in the video games market, which is expected to generate a staggering $55.6 billion revenue by 2008. Gaming will see a 20.1% annual gain globally by 2008 thanks to fast broadband and wireless expansion over the next few years, which will act… Continue reading Broadband To Fuel Video Games Growth

The online advertising industry is expected to grow by more than 50% this year as more and more marketers realise its value on the media schedule. With this in mind, Martin Child, managing director of search targeted marketing firm Overture, looks at how the online marketing model will evolve over the coming months…It’s no secret… Continue reading NewsLine Column: The Future Of Online Marketing

After a few years of sluggish growth, spending in the global entertainment and media industry is set to reach $1.700 billion by 2008, according to PricewaterhouseCooper’s latest Global Entertainment and Media Outlook report. The Asia Pacific market emerges as the key industry driver for the 6.3% compound global annual growth rate expected, compared to 4.2%… Continue reading Entertainment And Media Set To Hit $1.700 Billion

The number of global internet users at-home has risen by more than 1.5 million from April 2004 to May 2004, according to a new report from Nielsen//NetRatings. Of the 13 countries sampled, Japan saw user figures grow faster than any other country – up 7.7% to over 33 million users. In contrast, the number in… Continue reading Global Internet Users Grow By 1.5 Million In May

The number of broadband lines worldwide hit 111.7 million in March 2004, representing a record increase of 12.3 million since the end of 2003, according to research from broadband analysis company, Point Topic. The world’s top ten major economies make up 10.1 million lines between them, with US having the largest broadband market with over… Continue reading Broadband Lines Reach 111.7 Million

Market research firm, eMarketer, says that despite the problems of spam and overly aggressive filtering concerns, email in the US is growing more than ever and is expected to nearly double to 2.7 trillion by 2007. In 2003, email hit 1.5 trillion according to the E-mail Marketing Report, with penetration at an all-time high of… Continue reading US Email Volume Set To Double By 2007

Email marketing in the US has been performing at a steady rate during the first quarter of 2004, with click-through and open rates declining slightly but delivery rates up 1.5% from one year ago, says a new report from DoubleClick. During the year, click-through rates (CTR) generally stayed about the same or declined over the… Continue reading Email Marketing Delivery Rates Grow