More Digital articles

Local internet advertising in the United States has turned in to a full-fledged boom, says Borrell Associates, and as a result estimates that newspaper-owned internet sites will generate a staggering $1.14 billion this year. When the forecast is compared to the $811 million revenue from newspaper based web-sites produced last year, it’s easy to see… Continue reading Online Revenue Is The ‘Botox’ Of Newspaper Industry

Hotel guests are now embracing broadband, says new a new study from a high-technology market research firm and it has forecast that the number of properties in the United States offering the high-speed internet connection is set to rise to 26,828 by 2008. According to In-Stat/MDR, the hotel broadband market has come along way since… Continue reading Hotel Broadband Market Begins To Heat Up Again

By 2008, over 10% of all US broadband subscribers will be receiving voice calls over high-speed internet connections, driven by lower costs and technological advances in this market, says a new report from In-Stat/MDR. As broadband companies continue to add thousands of new lines each month, the US broadband IP telephony market looks set to… Continue reading Voice Calls Over Broadband Set For Growth

Sir Martin Sorrell has said that the challenges faced by newspaper and magazine publishers ‘is getting greater and greater’ as internet advertising continues to grow and accelerate. Speaking to the Independent Review, the chief executive of the world’s second largest advertising and marketing services group WPP said, he is intrigued by the forecasts about interactive… Continue reading WPP’s Sorrell Warns Of Internet Pressure On Papers And Magazines

Offline agencies are beginning to realise that online video advertising could have a similar reach to television, according to JupiterResearch, and as a result this market in the United States is expected to grow from $77 million in 2003 to $657 million by 2009. Speaking at the Jupiter/ClickZ Advertising Forum Conference yesterday, analyst Nate Elliott… Continue reading Online Video Ad Spend Could Rival TV

Internet penetration in Britain is set to reach 75% of adults, rivaling the wristwatch, the most common form of technology which is used by 80% of Britons. According to new research from media intelligence group, Mintel, the number of UK web surfers is set to soar as the internet becomes an indispensable tool in the… Continue reading UK Internet Penetration Could Rival The Wristwatch

Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009

Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008

High-speed internet connections may be a driver in movie piracy, as a Motion Picture Association of America survey (MPAA) revealed that nearly one-quarter of primarily broadband users have downloaded movies. The survey conducted on behalf of MPAA by Online Testing Exchange found that roughly 2,900 of the 3,600 participants in the eight-country study were broadband… Continue reading Broadband Spurs Illegal Movie Downloading

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected