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Carat, the world’s largest independent media agency network, has said that ‘solid recovery’ in Europe and the US has led to an increase in its advertising spend forecasts for 2004 and 2005, despite the Olympic Games failing to provide the significant uplift expected. According to the new report, global spending on advertising in 2004 is… Continue reading Carat Revises 2004 & 2005 Adspend Forecasts Upwards

The popularity of instant messaging in the United States has continued to grow over the past year, with 42% of adults saying they use this on a typical day. According to a new report from the Pew Internet & American Life Project, 24% of the 53 million adults who use instant messaging, admitted to using… Continue reading Instant Messaging Now Used By 42% Of US Adults

By the end of 2007, the number of US households receiving digital television services will rise by over 60% to 70.3 million, says a new report from eMarketer. According to the just released US Digital TV: On-Demand and High Definition report, digital television household penetration will grow from 44.2 million households at the end of… Continue reading Digital TV Penetration To Overtake Broadband

The value of the worldwide internet video subscription market is set to grow to more than $4.6 billion by 2008, says a new report from In-Stat/MDR. According to the high-tech market research firm, this sector is set for rapid expansion as it continues to extend its reach to include different types of content, such as… Continue reading Internet Video Subscriptions To Grow To $4.6 Billion By 2008

Despite figures for US internet access hitting a plateau, broadband penetration continues to grow successfully, as a new study reveals that 51% of US surfers now access the web using a high-speed connection. According to a report from Nielsen//NetRatings, sixty-three million at-home internet users connected via broadband in July, citing a 47% year-on-year growth, compared… Continue reading Broadband Usage Closes In On Narrowband

British Telcom has announced that broadband availability is set to match that of analogue television after the telecoms giant scrapped exchange barrier plans. Following trials in rural areas, BT has said that from 6 September, those living more than 6 kilometres from an exchange will be able receive the high-speed internet connection. BT is also… Continue reading Broadband Reach Grows To A Further One Million UK Homes

Nine out of ten US video gamers, aged 13 to 44, have played games on-line as well using their console systems, says a new report. According to the Online Gaming: The Consumer Perspective For PC and Video Games survey from NPD Group, nearly 90% of respondents who play video games on a PC, Mac or… Continue reading Majority Of Gamers Play Online

US online consumer spending is set to grow three-fold from 2004, says a new report, with web sales predicted to account for 12% of all retail purchases by 2010. The report US eCommerce Overview: 2002 to 2010 by Forrester Research said, retail innovations and website improvements will boost this market from 4%, as new households… Continue reading Online Retail Sales To Triple By 2010

Although the internet increasingly plays a vital role in our daily routine, it still plays second fiddle to old-fashioned habits, says a new report. According to the Pew Internet and American Life Project, 88% of Americans online admitted the internet plays an important part in their day-to-day schedules, with two-third saying it played a major… Continue reading Traditional Habits Still Dominating Over Online Alternatives

Users are more reluctant to use email or conduct business online because of growing security problems caused by spam and viruses, says Consumer Union. As reported by ClickZ News, a solution to these issues is needed quickly says Consumer Union’s website Consumer Report, as 27% of the 2000 US email users surveyed found that spam… Continue reading Spam And Viruses Deter Online Users