More Digital articles

Online advertising in the US is set to nearly double to $16.1 billion by 2009, according to a new report from market research firm JupiterResearch, but not at the expense of traditional advertising medium. As well as an increase in revenue, online can expect to increase its share of marketers’ budgets from 3.5% last year… Continue reading US Online Advertising Set To Double By 2009

Online advertising in the United States is set to overtake advertising in the magazine sector, according to a new report from market research firm Jupiter Media. As reported in the Wall Street Journal, the study said online advertising spend by 2008 will surpass paper magazine spending by over half a billion dollars and the distance… Continue reading US Online Advertising Will Surpass Magazines By 2008

High-speed internet connections may be a driver in movie piracy, as a Motion Picture Association of America survey (MPAA) revealed that nearly one-quarter of primarily broadband users have downloaded movies. The survey conducted on behalf of MPAA by Online Testing Exchange found that roughly 2,900 of the 3,600 participants in the eight-country study were broadband… Continue reading Broadband Spurs Illegal Movie Downloading

A new report from the World Association Of Newspapers (WAN) says that the migration of classified advertising from print to the internet is much slower than many predicted, but it is relentless nonetheless. As part of WAN’s ‘Shaping the Future of the Newspaper’ project, the New Classified Models report was released and revealed that only… Continue reading Migration Of Print Ads To Internet Slower Than Expected

The number of at home global internet users declined by more than 3.5 million from May 2004 to June 2004, according to the latest update from Nielsen//NetRatings. Over the month, the number of active internet users over 13 countries fell to 296.9 million from 300.4 million, representing a decrease of 1.17%. For the third consecutive… Continue reading Internet Users Drop By Over 3.5 Million In June

A new report from Forrester Research suggests that broadband is the force behind a new wave of technology adoption and online activity. According to the Benchmark 2004 Data Overview: Consumer Technolographics report, the 23.1 million broadband households in North America are more likely than dial-up homes to use the internet for researching products, shopping, banking… Continue reading Broadband Energises The Internet

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records

In a new report, Point Topic estimates that spending from businesses on broadband value added services (BVAS) helped push the worldwide broadband market through the $50 billion barrier early this year. The report, Broadband Money-Makers Service, says that value-added services, which include both broadband applications and the platforms which enable the applications to work, have… Continue reading Extra Broadband Services Help Push Market to $50bn

PricewaterhouseCoopers (PWC) has predicted that faster broadband connection is set to fuel growth in the video games market, which is expected to generate a staggering $55.6 billion revenue by 2008. Gaming will see a 20.1% annual gain globally by 2008 thanks to fast broadband and wireless expansion over the next few years, which will act… Continue reading Broadband To Fuel Video Games Growth

The online advertising industry is expected to grow by more than 50% this year as more and more marketers realise its value on the media schedule. With this in mind, Martin Child, managing director of search targeted marketing firm Overture, looks at how the online marketing model will evolve over the coming months…It’s no secret… Continue reading NewsLine Column: The Future Of Online Marketing