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The UK’s Internet Advertising Bureau (IAB) is now predicting that online’s share of total advertising will reach 4% by autumn 2007. This revised target comes after the original 2% goal set for autumn 2004 was surpassed twelve months early. The UK’s online advertising market is already twice the size of cinema and half the size… Continue reading Online Revenues To Surpass Radio By 2007, Says IAB

Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research. The majority (86%) of Europe’s online population uses the internet to research products prior to purchase, but less than half of them (42%) stay online to make a transaction. Forrester concludes that the influence… Continue reading Online Research Drives Offline Sales, Find Forrester

Almost five million UK homes will have subscribed to a high-speed broadband internet service by the end of this year, according to the latest study from Continental Research. The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago… Continue reading Broadband Remains Strong As Net Penetration Stalls

UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media. Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger… Continue reading UK Advertising To Outpace Economy In 2004, Says Initiative

BT Group intends to make high-speed broadband internet services available to 90% of the UK population by the summer, as part of its plan to achieve total coverage by 2005. Pierre Danon, chief executive of BT Retail, says the telecoms giant will have invested £22 million by next year in setting up public private partnerships… Continue reading BT Aims For Total UK Broadband Coverage By 2005

Paid-for search listings are the second most popular online advertising format, now accounting for 36% of the total internet ad market in the UK, according to new figures from the Internet Advertising Bureau (IAB). The rise of search targeted marketing has been meteoric, with forecasts for the US industry showing that the sector will grow… Continue reading INSIGHTanalysis: Search Targeted Marketing Success Story Continues

A fifth of US households now have a high-speed broadband connection to the internet, according to new figures from Jupiter Research. The group reports that by the close of 2003, there were 21.5 million broadband households in the US and this is expected to rise to around 46 million by 2008 – 40% of all… Continue reading A Fifth Of US Homes Now Take Broadband Internet

By 2014, there will be 15 million online gamers in the US, with the market being valued at around $9 billion, according to the Themis Report On Online Gaming 2004, distributed by DFC Intelligence. The report forecasts that US gamers will pay an average subscription fee of $23.50 per month by this time. Themis also… Continue reading US Online Gaming To Reach 15m By 2014

The collapse of the dotcom bubble has failed to quash technology investments in ecommerce technology, according to a new survey by Forrester Research. The report says that IT investments in ecommerce are alive and well, with ecommerce budgets outpacing the rest of IT budgets at present. Around three-quarters of companies are maintaining or increasing their… Continue reading Ecommerce Technology Investment Continues Apace

The number of internet users worldwide rose by 7% in 2003, according to an annual report from Ipsos-Insight. The survey of adult internet users shows that growth was driven mainly by rising adoption in urban China, Germany, Japan, and South Korea, which have been amongst the fastest growing markets in recent years. Urban Russia, France… Continue reading Global Internet Population Rises 7% In 2003