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Men in the 18-34 age group view more web pages and spend more time online than the average internet user, according to a study by comScore Media Metrix. US media and advertising companies have begun to express concern at the apparent decline in television viewing among young males. One theory is that this key demographic… Continue reading Young Males Flocking To The Internet, Says Report

Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas. The fourth quarter accounts for over half of full-year sales for some retailers and online traders will be encouraged… Continue reading Consumers Prepare For An Online Christmas

High-speed data penetration will reach 30% in the US by the end of 2005, according to growth forecasts from Merrill Lynch. In a synopsis of the North American broadband landscape, the broker claims that high-speed data services were in 19.3% of US homes at the the end of the third quarter. It is thought that… Continue reading North American Broadband Forecasts From Merrill Lynch

The mobile games market will be worth â‚Ź1.65 billion in 2006, up from just â‚Ź0.46 billion in 2003, according to a new study from the Wireless World Forum (W2F). The forecast is at the conservative end of the range of recent figures from other groups, which have predicted revenues as high as â‚Ź38.1 billion over… Continue reading W2F Produces Conservative Mobile Gaming Forecasts

The standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) launched a new initiative to promote global consistency. The two groups are hoping that the development of a set of standard formats will make online as easy to plan,… Continue reading Industry Bodies Herald Standard Online Ads

Worldwide revenues from on-premise web conferencing are set to rise from $361 million in 2003 to $1.5 billion by 2007, according to a new report from the Radicati Group. As the technology improves, increasingly executives are turning to video conferencing via the web in order to save on corporate travel expenses. Anxiety over air travel… Continue reading Web Conferencing Revenues To Rise Fourfold By 2007

The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising. A new year-long study from The Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay

The growth in broadband connections is helping to raise the profile of home networking in Western Europe as well as North America and Asia Pacific, according to a new report from In-Stat/MDR. The research group claims that the number of home networks in the region will rise from 2.8 million in 2002 to 4.5 million… Continue reading Western Europe Plugs Into Home Networks

Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months. The popularity of high speed broadband technology has been a key… Continue reading Half Of UK Homes Are Now Online

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory