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The standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) launched a new initiative to promote global consistency. The two groups are hoping that the development of a set of standard formats will make online as easy to plan,… Continue reading Industry Bodies Herald Standard Online Ads

Worldwide revenues from on-premise web conferencing are set to rise from $361 million in 2003 to $1.5 billion by 2007, according to a new report from the Radicati Group. As the technology improves, increasingly executives are turning to video conferencing via the web in order to save on corporate travel expenses. Anxiety over air travel… Continue reading Web Conferencing Revenues To Rise Fourfold By 2007

The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising. A new year-long study from The Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay

The growth in broadband connections is helping to raise the profile of home networking in Western Europe as well as North America and Asia Pacific, according to a new report from In-Stat/MDR. The research group claims that the number of home networks in the region will rise from 2.8 million in 2002 to 4.5 million… Continue reading Western Europe Plugs Into Home Networks

Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months. The popularity of high speed broadband technology has been a key… Continue reading Half Of UK Homes Are Now Online

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory

The total number of American internet users passed the 150 million mark for the first time ever in September, according to the latest figures from comScore Media Metrix. The online research group claims that the number of people online in the US increased by 0.8% last month while the resumption of university studies helped boost… Continue reading US Internet Users Top 150 Million, Says comScore

Europeans will use the internet to originate half a million mortgage loans in 2003, equivalent to five per cent of total new mortgages, according to a brief by Forrester Research. The number of gross new internet-originated mortgages is set to grow from 495,000 this year to 1.6 million in 2008, equivalent to $230 billion. Remortgagers,… Continue reading Europeans Turning To The Web For Mortgages

Film studios are inclined to regard the web with suspicion on the basis that illegal file sharing threatens to erode revenues across the industry. However, a new report from Informa Media Group claims that piracy will only have a limited impact on sales and Hollywood will ultimately gain from internet services. Unlicensed downloading is widely… Continue reading Web An Opportunity For Movie Business, Says Report

Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net