More Digital articles

Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year. The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest… Continue reading Advertisers Fail To Target Surge Of Silver Surfers

Online search revenues will help drive US digital marketing expenditure to $16 billion by 2008, representing 4% of the total marketing budget, according to Forrester Research. The group says that US marketers are planning to increase budgets by 5% in 2004, with many intending to move spend away from direct mail and trade promotions toward… Continue reading Digital Marketing To Take 4% Of Budgets By 2008, Says Forrester

US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). Online spend reached $1.7 billion in Q2 and $3.3 billion across the whole of… Continue reading US Online Advertising Revival Continues In Q2

The perception that women are more extravagent spenders than men does not hold true online, judging from new research into internet shopping habits. According to a survey carried out for online financial services company directline.com, UK men are seven times more likely than women to spend £1,000 online. This supports the findings of Continental Research… Continue reading Men Are Big Online Spenders, Says Study

More than one quarter of US households bank online and this is forecast to rise to 38.7% by 2007, according to eMarketer’s new report Interactive Banking In The US: Making the Most Of A Multi-Channel World. The group says that in 2003 there were 27.8 million homes using internet banking. This is 26.1% of all… Continue reading Half Of Online US Homes To Use Internet Banking By 2007

US online retail sales will reach almost $17 billion during the holiday season, a 22% increase over the same period last year, according to a new study from Jupiter Research. The report, Holiday 2003: Online Pushes Limits of Last Minute Shopping, found that nearly 40% of online users plan to do some or all of… Continue reading Festive Online Sales To Surge, Says Jupiter

Men in the 18-34 age group view more web pages and spend more time online than the average internet user, according to a study by comScore Media Metrix. US media and advertising companies have begun to express concern at the apparent decline in television viewing among young males. One theory is that this key demographic… Continue reading Young Males Flocking To The Internet, Says Report

Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas. The fourth quarter accounts for over half of full-year sales for some retailers and online traders will be encouraged… Continue reading Consumers Prepare For An Online Christmas

High-speed data penetration will reach 30% in the US by the end of 2005, according to growth forecasts from Merrill Lynch. In a synopsis of the North American broadband landscape, the broker claims that high-speed data services were in 19.3% of US homes at the the end of the third quarter. It is thought that… Continue reading North American Broadband Forecasts From Merrill Lynch

The mobile games market will be worth â‚Ź1.65 billion in 2006, up from just â‚Ź0.46 billion in 2003, according to a new study from the Wireless World Forum (W2F). The forecast is at the conservative end of the range of recent figures from other groups, which have predicted revenues as high as â‚Ź38.1 billion over… Continue reading W2F Produces Conservative Mobile Gaming Forecasts