More Digital articles

Search engine marketing (SEM) is becoming an indispensable tool needed to reach highly targeted audiences and no self-respecting marketer can be without it, says the latest white paper from redtagdm. SEM now accounts for well over a third of online advertising revenue in the UK and companies should ensure that its website appears high in… Continue reading Search Engines Find Ad Revenue Success

New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%. Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home… Continue reading US Internet Users Hit Plateau

The popularity of broadband internet is helping to spur subscription and stream based advertising revenue, which is set to reach $625 million in the US during 2004 and $864 million in 2005, says a new report from AccuStream iMedia Research. The report, Streaming Advertising and Subscription: A Complete Market Analysis 2003-2005 concludes that audio and… Continue reading Broadband Set To Spur Stream Ad Revenue In The US

The number of broadband users has doubled over the past year, according to new figures from the Office of National Statistics, with over a quarter of all internet users now subscribing to a permanent high speed connection. Since April 2003, broadband has grown from a 14.5% share of internet subscribers to 27.2% in April 2004,… Continue reading Cheap Broadband Spurs Growth

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

By 2009, mobile video services are expected to generate $5.4 billion annual revenues when 22.3 million Americans will be viewers of mobile video content, says In-Stat/MDR. A recent survey carried out by the market research company found that 13.2% of US wireless subscribers are extremely or very interested in purchasing mobile video services for their… Continue reading ‘Natural Demand’ For Mobile Video Services

High-speed Internet use grew 42% last year as 8.3 million US homes and businesses signed up for broadband services, says the Federal Communications Commission. By the end of 2003 broadband use grew to 28.2 million homes, driven largely by new residential and small-business customers. Cable-based services continued to be the most popular form of broadband… Continue reading US Broadband Internet Use Rockets in 2003

By the end of March 2004, the total number of worldwide DSL lines reached 73 million, according to Point Topic’s latest analysis on the DSL market. Growth was almost 15% for the first quarter of 2004, with a record 9.5 million absolute increase in lines since the end of 2003. This is good news for… Continue reading DSL Lines Climb To 73 Million Worldwide

Broadband internet has become the second most popular entertainment medium in the UK and is fast catching up with TV, says a new report from Wanadoo. According to Wanadoo, its Fishbowl 2 survey is the UK’s largest ever media diary study. It asked 1000 people to record their media consumption over a two week period… Continue reading Broadband Internet ‘Eating Into TV Consumption’

Local advertising in the US slowed in April with newspaper and radio revenue results not performing as well as the previous month but this isn’t something to make too much of, says Merrill Lynch, as the outlook for the summer months remains positive. Merrill Lynch thinks that the drop in newspaper revenues during April was… Continue reading Merrill Lynch Remains Positive About Summer US Ad Market