More Digital articles

Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory

The total number of American internet users passed the 150 million mark for the first time ever in September, according to the latest figures from comScore Media Metrix. The online research group claims that the number of people online in the US increased by 0.8% last month while the resumption of university studies helped boost… Continue reading US Internet Users Top 150 Million, Says comScore

Europeans will use the internet to originate half a million mortgage loans in 2003, equivalent to five per cent of total new mortgages, according to a brief by Forrester Research. The number of gross new internet-originated mortgages is set to grow from 495,000 this year to 1.6 million in 2008, equivalent to $230 billion. Remortgagers,… Continue reading Europeans Turning To The Web For Mortgages

Film studios are inclined to regard the web with suspicion on the basis that illegal file sharing threatens to erode revenues across the industry. However, a new report from Informa Media Group claims that piracy will only have a limited impact on sales and Hollywood will ultimately gain from internet services. Unlicensed downloading is widely… Continue reading Web An Opportunity For Movie Business, Says Report

Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net

US online retail will hit $88.1 billion by 2005, whilst total US business-to-consumer (B2C) ecommerce revenues will hit $133.3 billion by this time, according to a new report from eMarketer. The report predicts that by 2005, 66.7% of the population aged 14-plus will be online and 78.0% of these will be using the web for… Continue reading US Ecommerce Forecasts From eMarketer

Internet users now spend more time online than watching television, according to new research commissioned by the recently launched BT Yahoo! Broadband service. The NOP survey makes grim reading for TV advertising sales chiefs by revealing that the average internet user now spends 3.5 hours a day online, compared to just 2.8 hours watching television.… Continue reading Consumers Are Spending More Time Online, Says Study

Wireless email has boosted the amount of time that employees can put into their work and its effect will become increasingly obvious in the next few years, according to a new study from The Radicati Group. The report claims that despite the shaky economy and relatively unstable carrier networks, almost 2 million business professionals will… Continue reading Wireless Email To Benefit Productivity

A new poll has found that more than two-thirds of broadband users would happily pay a premium for a guaranteed quality of service (QoS) from their provider. The survey of Broadband4Britain members commissioned by the network platforms company net.com found that 79% would like a new service that promises a minimum bandwidth performance level and… Continue reading Broadband Users Willing To Fork Out For Quality Services

Online shopping is becoming a way of life for an increasing number of UK consumers and the Interactive Media in Retail Group estimates that more than £4 billion of goods and services will be bought over the internet in November and December. Royal Mail and Parcelforce, which deliver 60% of all goods ordered online, expect… Continue reading E-Tailers Look Forward To Bumper Christmas