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Practically half of all consumers of online paid content come from households headed by a person aged between 25 and 44. A new report concludes that buyers of paid content tend to be younger, more upscale and from smaller households than the overall internet audience. In the second of two studies focusing on US spending… Continue reading Young Affluent Households Drive Online Content Revenues

Mobile access to the internet has trebled in the last 12 months according to the latest figures from the Mobile Data Association (MDA). It is calculated that 884 million page impressions were made across the four major GSM network operators in August, a daily average to 28.5 million, compared to just 9 million per day… Continue reading Mobile Internet Access Trebles

The number of UK homes with access to the internet has increased by a million over the past year, according to new figures from the Office of National Statistics. The latest Expenditure and Food Survey shows that there were 12 million online households at the end of June, up from 11 million a year earlier.… Continue reading Twelve Million UK Households Now Online

Spending on online content in the US increased by 23% to $748 million in the first two quarters of 2003 as the market showed signs of maturing. Further growth is anticipated as broadband spreads its wings and a whole new raft of paid-for services become available. US consumers spent around $1.3 billion on online content… Continue reading Online Content Finding Its Audience

The number of children using the internet in the UK has increased by almost 60% over the last twelve months to almost 5 million, according to the latest research from Nielsen//NetRatings. The study shows that Britain has more under eighteens using the internet than any other European country, suggesting that brands wishing to target the… Continue reading Internet Usage Soars Amongst UK Under-18s

US online ad spending will increase by 14.5% to almost $7 billion this year, higher than previously anticipated, according to Geoffrey Ramsey, CEO of new media research and analysis firm eMarketer. Speaking at MediaPost’s annual Forecast 2004 conference in New York last week, Ramsey told delegates that total US online adspend would easily surpass last… Continue reading Online Advertising Back In Fashion, Says Research Head

Some of the biggest-spending advertising brands are starting to move their expenditure to online advertising, driving the overall growth of the medium, according a new report from Nielsen//NetRatings. For example, Nielsen’s US-based survey has found that the business and consumer services category – which includes some of the largest advertisers such as financial services and… Continue reading Heavyweight Advertisers Turn To Online, Finds Nielsen

The use of dial-up by European businesses is set to fall as they increasingly turn to high-speed, broadband platforms for their internet connection, according to a new report from IDC. IDC says that the number of business broadband connections in Western Europe Â- 2.8 million at the end of 2002 Â- will grow by 34%… Continue reading European Businesses Turn To Broadband

Global revenues from consumer online subscription video streaming services will rise from $991 million during 2003 to more than $4.5 billion in 2007, according to a new report from In-Stat/MDR. The market research firm expects that Asia will be the largest market in 2007, valued at around $1.2 billion, while solid growth will also occur… Continue reading Video Streaming Services To Flourish, Says Report

Global online music sales will reach $3.9 billion in 2008, but the market potential is limited because of illegal file sharing, according to a new study from Informa Media Group. The report, Music On The Internet, claims that the share of music sales online will rise from 4.5% this year to 11.9% in 2008. Hard… Continue reading Unknown Downloaders Threaten Online Music Ambitions