The number of worldwide internet users will top 665 million by the end of this year, an increase of 22% on the 2001 figure, according to a new report from eTForecasts. The research firm estimates that 121 million new users have come online in 2002 and the global internet population is predicted to exceed 1… Continue reading Global Online Population Increases By A Fifth
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By the end of this year, over 50 million Europeans will be banking online and this number is set to increase gradually in the next five years, according to a new report from Jupiter Research. The Online Financial Services Forecast 2001-2007 examined activity in seventeen European countries and found that almost 40% of the total… Continue reading Mounting Interest In Online Banking, Says Jupiter
An official report from the telecoms regulator, Oftel has revealed that UK consumers are taking up broadband services at a faster rate than users in key markets such as France, Germany, Sweden and the United States. According to the International Benchmarking Study Of Internet Access, UK broadband connections have now reached 28,000 a week as… Continue reading UK Gaining Ground In Broadband Arena
There are now more than 18 million residential broadband subscribers in North America, according to new figures from research firm Kinetic Strategies. It is estimated that 1.9 million new subscribers were added in the third quarter to take the total to 18.08 million. Of these, 15 million are based in the US where broadband internet… Continue reading North American Broadband Population Set To Top 20 Million
Television provided via the internet, whilst still largely in the planning stages, could become a significant entertainment platform in the second half of the decade, according to a new report from Strategy Analytics. A global survey of over 30 commercial and planned internet protocol television (IPTV) systems, shows that Asia-Pacific and Europe are likely to… Continue reading Internet-Delivered TV Set To Grow, Says Strategy Analytics
After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer
Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double
Online consumer sales have increased by almost 10% in the past year, according to research carried out by Gfk. B2C revenues are expect to total E4.7 billion in 2002, up from E4.3 billion this year. However, average spend has remained stable and the rise in sales is due largely to the increase in the number… Continue reading New Shoppers Drive Up German E-Commerce Sales
Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study
At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption
