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Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising

The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend

Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003

Almost one-third of US broadband households are interested in purchasing a home networking product this year, according to new research from Parks Associates. Broadband Access @ Home III, a national survey of internet usage, revealed that 28.2% of broadband subscribers are likely to adopt a home network in the next year. This system allows multiple… Continue reading Home Networking Set For Major Growth

There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study

The number of US households using a high-speed, broadband connection to the internet is set to rise by over 40% in 2003, according to a new report from Strategy Analytics (SA). SA says that the number of residential broadband subscribers will grow from the current 17.9 million homes to 25.3 million homes by the end… Continue reading Over Half Of US Homes To Have Broadband Internet By 2008

Research from NOP World shows that the UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online. This is equivalent to 43% of all regular web users in the country. The number of internet shoppers has been increasing steadily for the last few years but shot… Continue reading Online Shopping Attracts More Than 8 Million Britons

The take-up of broadband internet services in Europe is continuing apace, with a record 6.3 million customers signing up to services for the first time in 2002, according to a new report from Strategy Analytics (SA). The figures show a 55% increase in the number of users over 2001, with penetration now reaching 7.5% of… Continue reading European Broadband Subs Grow 55% In 2002, Finds Strategy Analytics

comScore Networks calculates that US online retail sales totalled $13.3 billion in the last quarter of 2002, a year on year increase of 23%. The figures, reported on eMarketer, do not include travel sales but tally with a survey taken just after Christmas which estimated holiday spending at more than $13.7 billion (see ECommerce Market… Continue reading Holiday Online Sales In Line With Expectations

Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits compared to just over 50% in February 2002. New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November (see… Continue reading UK Broadband Revolution Gathers Pace