More Digital articles

The number of global DSL subscribers practically doubled during 2002, according to a new study by Point-Topic. The broadband research company calculates that 5.7 million digital subscriber lines were added worldwide in the final quarter of 2002 taking the total to 36.3 million. It is estimated that North America and Latin America together accounted for… Continue reading DSL Subscriptions To Top 60 Million This Year

The growing popularity of online shopping in the US is illustrated by a new survey from WSL Strategic Retail in which 73% of those questioned said that they made purchases via the internet in the 2002 Christmas period. The consultancy reports that 84% of US consumers said they did either the same or more online… Continue reading Consumer Approval For Online Xmas Shopping

Media companies are failing to exploit the potential of the internet to the extent that less than 30% of revenue options are being tapped. That is according to a gathering of top online executives that took place in Zurich recently. Twenty representatives from some of Europe’s prominent web publications met last month at the IP… Continue reading Industry Chiefs Highlight Shortcomings Of Online Publishing

US online sales rose by 52% to $78 billion in 2002, bolstered by another record Q4, according to a year-end summary from Forrester Research. The research firm says that growth was driven by rises in new product categories, retailers’ improvements in digital marketing, web analytics and greater multi-channel marketing. The 52% growth beat Forrester’s own… Continue reading US Online Sales Rise 52% In 2002

Almost half of the firms interviewed in a survey for the Institute of Directors (IoD) believe the government should provide more funds to encourage greater take-up of broadband in the business community. Of the 150 IoD members that responded, 63% had broadband but only 10% said that their needs were being met. Over three-quarters of… Continue reading Companies Want Financial Backing For Broadband

Approximately 40% of US internet users spend more time online than they do watching TV, according to new research from BURST! Media. The online ad sales company surveyed 5,000 web users and almost 27% admitted to watching less television than they did a year ago. The main protagonists would appear to be those in the… Continue reading Online Population Watching Less Television, Says Report

Three quarters of marketers will increase or maintain their online advertising budgets during the next six-months, according to new research from MSN and the Interactive Advertising Bureau (IAB). The latest instalment of the Online Pulse study, which surveys 500 leading brand managers, marketing directors, advertising agencies and media buyers, shows that the number of brand-led… Continue reading Research Reflects Strength Of Online Advertising

The number of top US companies launching online advertising campaigns rose by 6% year on year in 2002, according to figures from Nielsen//NetRatings. The survey shows that 286 of the Fortune 500 advertisers – the top 500 companies by revenue – used the internet for a marketing campaign during the course of the year. This… Continue reading Fortune 500 Companies Increase Online Advertising Spend

Marketing spend on new media campaigns is set to increase significantly during 2003, according to new research from communication management company, Jaywing. The survey, which polled 100 senior marketers from a range of industry sectors, found that 40% were planning to increase their budgets for direct marketing campaigns using email, SMS, digital TV and the… Continue reading Research Predicts Rise In New Media Spend During 2003

There is a widely held perception that the world wide web will have a profound long-term effect on leisure time habits. This appears to be confirmed by the February 2003 Internet Report from the UCLA Center For Communication Policy which identifies a decline in offline shopping and TV viewing among online users. The study revealed… Continue reading Internet Responsible For Lifestyle Changes, Says Study