More Digital articles

Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in… Continue reading UK Cinema, Outdoor & Online Forecasts From OMD UK

Over 600 million people worldwide now have access to the web according to statistics from Nua Internet Surveys. The Irish-based company calculates that 605.6 million people had internet access by the end of September, up from 580.7 million at the end of May (see One-Tenth of The Global Population Now Online, Says Report). Europe, with… Continue reading Global Internet Population Tops 600 Million

Despite dwindling consumer confidence and concerns about the wider commercial picture, the internet economy continues to grow and eMarketer is forecasting that online retail sales will approach $13 billion in the final quarter of 2002. A recent study from Forrester had claimed that ecommerce revenues were failing to reach anticipated levels (see US Online Sales… Continue reading Online Sales To Rise In The Fall, Says eMarketer

Ecommerce revenues in the US fell for the first time ever in the third quarter, according to new figures from Forrester Research. Online revenue slipped to $17 billion after two consecutive quarters of $20 billion sales. Analysts blamed the turbulent economic and political situation for the downturn but said that they expected spending to return… Continue reading US Online Sales Decline In Q3

US consumer online sales increased by 2% to reach a new quarterly high of $17.9 billion in the three months to September, according to the latest findings from comScore. Despite the general lull in retail spending, online sales were up 35% against the third quarter of 2001. Year to date sales totalled $52.5 billion, 41%… Continue reading US Ecommerce Firms Cashing In, Says comScore

Three-quarters of Europe’s 160 online-only brokerage websites will have perished by 2007, according to a new report by Forrester Research, which says that they will be either integrated into parent banks, sold, or wound up. “Net brokers have slid from enviable near-profitability in 2000 to staggering losses,” says Forrester analyst, Charlotte Hamilton. “To survive, firms… Continue reading Online Brokers To Meet Demise, Says Forrester

Worldwide online buying will total $38.2 billion in the fourth quarter of 2002, an increase of 48% over the same period last year, according to a report from GartnerG2. As e-commerce is a developing sector and accounts for only a tiny proportion of total retail sales, growth tends not to be determined by prevailing economic… Continue reading Online Shopping Thriving Despite Economic Uncertainty

Although dial-up will remain the primary method of US consumer internet access until 2006, DSL subscriber numbers are to continue gaining momentum, according to a new report from In-Stat/MDR. In-Stat says that a ‘pent-up’ demand for broadband services is ‘alive and well’ and forecasts that almost one quarter of online households will subscribe to a… Continue reading Broadband Internet Gains Consumer Momentum In US

A new survey from the telecoms watchdog, Oftel has found that one-third of dial-up internet users in the UK are interested in subscribing to broadband services. Over a million UK households now have a high-speed internet connection (see UK Hits One Million Broadband Homes) but the latest research indicates that a further three million homes… Continue reading One In Three Dial-Up Users Want Broadband

A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites