More Digital articles

At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption

Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears

There are now 563 million people worldwide with home access to the web according to the Global Internet Trends survey from Nielsen//NetRatings. The number of users rose by 10 million in the third quarter of 2002. The study shows that the US continues to have the largest internet population, with almost 30% of the total… Continue reading Internet Population Increases By 10 Million

The Internet Advertising Bureau (IAB) has unveiled a wide-ranging plan which aims to double the size of the online advertising market in two years. According to IAB’s managing director, Danny Meadows-Klue, there is a vast disparity between the share of advertising budgets spent on the internet and the size of internet audiences. In an attempt… Continue reading IAB Plans To Double Internet Ad Spend In Two Years

Online retail sales in the US increased by 7.8% to $11.06 billion in Q3, according to new data from the Department of Commerce’s Census Bureau. The total, which excludes travel purchases, has been surpassed just once, in the final quarter of 2001, and sales were up 34.3% year-on-year. E-commerce transactions in the three months to… Continue reading US E-Commerce Sales Top $11 Billion In Third Quarter

The UK e-commerce sector continues to buzz as the festive season approaches. New figures from the Interactive Media In Retail Group (IMRG) show that internet sales in October were up 21.5% on the previous month. In all, online orders totalled £860.5 million, representing year-on-year growth of 113.6%. This compares with an increase of just 7.1%… Continue reading Online Retailers Have A Red Hot October

The online travel industry seems to have overcome its post-September 11 traumas and third quarter figures from Nielsen//NetRatings show that ad impressions were up by 39% year on year. The travel sector now accounts for almost 16 million impressions, equivalent to 6% of all internet advertising. Agency booking services comprise no less than 70% of… Continue reading Travel Advertising Hits Home On The Web

Online banking is continuing to grow across Europe, with 18.6 million Europeans visiting a bank or building society website during October 2002, a rise of three million people in the last six months. This is according to the latest figures from Nielsen//NetRatings. The Nielsen report shows that Sweden is the largest market for online banking,… Continue reading Over 18m Europeans Bank Online, Sweden Leads The Way

BT has promised that steps will be taken to ensure that 90% of the UK population have access to broadband connections by the middle of 2005. At present, only 67% of UK citizens are able to receive broadband but BT sees the technology as crucial to its future and has pledged to improve the infrastructure… Continue reading UK Poised For High-Speed Take Off, Says BT Chief