US online retail spending will grow by 28% to $52 billion in 2003 and is on track to surpass $100 billion by 2007, according to forecasts from Jupiter Research. It is estimated that 156 million Americans used the web during 2002 and 82 million shopped online. Jupiter predicts that the online population will increase by… Continue reading Jupiter Projects Healthy Growth For Online Retail Market
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Convincing customers that online credit card use is safe from fraud is a key task for marketers if they are to entice consumers online during the New Year sales, says the Chartered Institute of Marketing (CIM). The Institute says that shoppers see credit card fraud as a major problem when shopping online and that changing… Continue reading Web Retailers Must Reassure On Credit Card Security, Says CIM
US consumers are more trusting when conducting online transactions than they were a year ago, according to the Consumer Internet Barometer, a new quarterly measure of online usage patterns, produced jointly by NFO WorldGroup, Forrester Research and The Conference Board. By the fourth quarter of last year, more than 33% of users expressed trust in… Continue reading Online Consumer Trust Builds In US Web Users
Almost one fifth of internet users in western Europe are willing to pay for some online content, up from 16% a year ago, according to a Jupiter Research survey The study revealed that reluctance to pay for downloadable content has fallen from 47% of users to 41%. Accordingly, western Europeans are predicted to spend Â2.5… Continue reading Western Europeans More Willing To Pay For Online Content
US online retail spend jumped 23% year on year in the month running up to Christmas, ringing up $7.9 billion in sales, according to the latest data from BizRate. There were six fewer shopping days in the 2002 holiday season as compared to the year before and when the figures are adjusted to include the… Continue reading US Online Sales Jump 23% In Run Up To Christmas
As 2002 drew to a close, US online consumer sales (excluding auctions) were on track to total $74 billion for the year, according to research by comScore Media Metrix. Despite economic uncertainty and a generally disappointing Christmas for the retail sector, online commerce experienced growth of 39% last year as the number of internet shoppers… Continue reading ECommerce Market Goes From Strength To Strength
The market for paid online content in the US was worth $361 million in the third quarter of 2002, a rise of 14% on the previous quarter and a 105.3% increase year on year. Research from the Online Publishers Association and comScore Networks found that the number of US consumers paying for web content climbed… Continue reading US Spend On Internet Content Doubles In A Year
The perception that broadband services are too expensive to inspire mass adoption is supported by a new study from Reed Electronics Research. Following analysis of fourteen European countries, it was found that the ‘trigger’ price necessary to encourage widespread take-up of broadband was E39 or £25 per month. As a point of reference, BT’s standard… Continue reading Broadband Prices Must Come Down, Says Study
Online advertising spending growth will outpace growth in total US media spend in 2003, according to a white paper from eMarketer. The Media Spending Outlook produced in conjunction with the Interactive Advertising Bureau (IAB) predicts that overall ad expenditure will increase by 4.7% next year. This estimate is in line with a number of recent… Continue reading Online Media Helps To Fuel Ad Recovery
Service availability is no longer a major impediment to the growth of broadband in the US but the majority of internet users are yet to be convinced of the merits of switching to high-speed services. A new survey from InStat/MDR has revealed that less than one in ten dial-up internet subscribers are unable to access… Continue reading Broadband Providers Must Change Strategy To Woo Subscribers, Says InStat/MDR
