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A new report from the Online Publishers Association (OPA) has established that there is a link between media site affinity and positive predisposition toward the advertisements displayed on preferred sites. The study, carried out in association with Millward Brown IntelliQuest and comScore, was based on a survey of almost 5,000 visitors to twenty popular US… Continue reading Internet Users Well Disposed To Ads On Favourite Sites

Despite the fact that mobile internet technology is advancing rapidly, it appears that US consumers do not share the enthusiasm of operators and handset manufacturers. In a survey carried out by The Yankee Group, 82% of those questioned said they did not use wireless data/internet services. Nearly half of those respondents claimed that they did… Continue reading American Public Resists Lure Of Mobile Surfing

Global spending on online content will more than double in the next four years, according to a new report from analysts at IDC. The analysts predict that over $50 billion will be spent worldwide accessing online content this year and this is expected to rise to $108 billion in 2006. The Online Publishers Association (OPA)… Continue reading Online Content Revenues Set To Rise

US online advertising is set to grow to $14.0 billion by 2007, up from $5.6 billion this year, according to the latest set of forecasts from Jupiter Research. Following three years of relatively flat growth, spend is set to pick up in 2003, showing 10.8% growth, driven largely by classified ads. “Publishers and advertisers realise… Continue reading Long-Term US Online Ad Forecasts From Jupiter Research

US online advertising revenues fell by 4.1% to $1.46 billion in the second quarter of 2002, according to a new report from the Internet Advertising Bureau. The figures, produced in association with PricewaterhouseCoopers, showed that internet adspend was down 21.9% when compared with Q2 2001. The report also revised down its Q1 estimate to $1.52… Continue reading US Internet Advertising Remains In Decline

Although broadband is proving popular in some parts of Europe, significant growth will not occur until dial-up internet access has peaked, according to a study from Probe Research. The report, European/African Internet Connectivity and Leading European ISPs, forecasts that providers can expect to see ongoing growth in broadband through 2007. However, Probe suggests that many… Continue reading Broadband Providers Must Reach Out To Consumers, Says Report

Consumers’ use of the internet to handle billing and account management is set to reach a 45% penetration of the US adult population by 2005, according to forecasts from Gartner Dataquest. The report shows that 22% of US adults will be using online billing and account systems by the end of this year, up from… Continue reading Online Billing Systems To Become Increasingly Popular

US broadband service providers attracted 1.3 million new subscribers during the second quarter of 2002, according to a new study from Jupiter Media. Approximately 13.1 million households or 21% of all online households now connect to the internet using a high speed connection. In the report, Broadband User Segmentation: Understanding and Targeting the Broadband Audience,… Continue reading Broadband In 13 Million US Homes, Says Jupiter

The US internet population is growing all the time and a large proportion of users are happy with the medium. These are the findings of the Consumer Internet Barometer, a quarterly measure of web usage. However, the survey also exposed growing concerns about internet security and many consumers are still reluctant to disclose personal information… Continue reading US Internet Usage Rises But Security Doubts Persist

Online advertising accounted for 1.6% of the UK’s total media expenditure during the first half of 2002, according to the findings of a new internet information service from Nielsen Media Research. The recently launched online adspend measurement service has been created to allow advertisers and their agencies to accurately measure their competitors internet activity and… Continue reading UK Online Advertising Worth Over £150 Million, Says Nielsen