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After two years of decline, US online advertising will experience positive growth in 2003, says a study from eMarketer. However, analysts are warning that the recovery will be slow and protracted. According to the newly-released Interactive Marketing: Stats, Strategies and Trends report, online adspend is set to fall by 11.5% to $6.38 billion in 2002.… Continue reading Internet Advertising On The Rebound, Says eMarketer

Online leisure travel spending in the US is set to rise from $22.7 billion this year to $50 billion in 2007, according to Forrester Research. Airline tickets account for more than half of all sales and expenditure is predicted to increase from $12.8 billion in 2002 to $27.8 billion in five years time. Similarly, revenues… Continue reading Online Holiday Revenues Set To Double

Online consumer sales have increased by almost 10% in the past year, according to research carried out by Gfk. B2C revenues are expect to total E4.7 billion in 2002, up from E4.3 billion this year. However, average spend has remained stable and the rise in sales is due largely to the increase in the number… Continue reading New Shoppers Drive Up German E-Commerce Sales

Internet service providers have been keen to promote high-speed access as the major benefit of the broadband revolution. However, a new report from an influential think-tank has cast doubt on this policy and advised marketers to alter their strategy. The Work Foundation carried out research among broadband subscribers in London and Leeds and concluded that… Continue reading High-Speed Is A ‘Red Herring’, Says Internet Study

At a time when advertisers are becoming increasingly concerned about audience fragmentation, an American study has sought to quantify levels of concurrent media usage and produced some interesting findings. The BIGresearch survey found that watching television is the most popular media-related activity during peak hours. Nearly 70% of those questioned said that they watched television… Continue reading US Turns On To Dual-Media Consumption

Young people’s media habits are changing so rapidly that in ten years’ time traditional forms of advertising may no longer be so effective. This was the argument put forward by Mindshareworld’s global head of consumer insight, Sheila Byfield, at the 2002 MRG Conference in Budapest on Wednesday. Presenting research from the recent Snapshot of Youth… Continue reading Traditional Forms Of Advertising Come Under Threat

As the Christmas shopping season swings into full gear, the Government has announced that it is to spearhead a campaign to reassure consumers that it is safe to buy presents online. A report out this week said that, out of the ten markets studied, the UK had the highest browser to buyer conversion rate with… Continue reading Government Seeks To Allay Online Shopping Fears

There are now 563 million people worldwide with home access to the web according to the Global Internet Trends survey from Nielsen//NetRatings. The number of users rose by 10 million in the third quarter of 2002. The study shows that the US continues to have the largest internet population, with almost 30% of the total… Continue reading Internet Population Increases By 10 Million

The Internet Advertising Bureau (IAB) has unveiled a wide-ranging plan which aims to double the size of the online advertising market in two years. According to IAB’s managing director, Danny Meadows-Klue, there is a vast disparity between the share of advertising budgets spent on the internet and the size of internet audiences. In an attempt… Continue reading IAB Plans To Double Internet Ad Spend In Two Years

Online retail sales in the US increased by 7.8% to $11.06 billion in Q3, according to new data from the Department of Commerce’s Census Bureau. The total, which excludes travel purchases, has been surpassed just once, in the final quarter of 2001, and sales were up 34.3% year-on-year. E-commerce transactions in the three months to… Continue reading US E-Commerce Sales Top $11 Billion In Third Quarter